College of Business (Bachelor of Business Administration)

商學院 (工商管理學士)


Year of Entry 2013
Mode of Funding Government funded
Admission Code 1001
College of Business (Bachelor of Business Administration)
Mode of Study Full time
Indicative Intake Target
685
(JUPAS and non-JUPAS)
Programme Website Click here to open
Tuition Fee Click here for more information
Direct/Non-JUPAS Application Deadline
31 Jan 2013 (Local)
28 Feb 2013 (Non-local)
Accept Late Applications
Yes (Local)
No (Non-local)
Associate Dean (Undergraduate)
Prof DOU Wenyu
BSc MSc Peking, MSc Wyoming, PhD Wis.
General Enquiries
+852 3442 8525 (Phone)
+852 3442 0151 (Fax)
Remarks: For JUPAS applicants, the programme code is JS1001

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College of Business

The College of Business is one of the largest business schools in Hong Kong offering a broad range of professional business education at the undergraduate, postgraduate and doctoral levels. Our mission is to be a globally-oriented business school at the forefront of business ideas and knowledge: a key business education hub - in China for the world.


Mission

To consolidate our position as a centre of academic and professional excellence, we aim to:

  • Advance the frontiers of business knowledge.
  • Educate our future business leaders with a global orientation.
  • Produce innovative and relevant research that enriches the understanding and practice of business.
  • Develop business leaders with a broad understanding of the China marketplaces.
  • Contribute to the welfare of our faculty members and staff, students, alumni, university, business partners, nation, and the world at large.

Admission Arrangements

Applicants for the 4-Year BBA

JUPAS HKDSE students or Direct applicants holding a 12-year school-leaving qualification will apply for admission to the College of Business. The minimum graduation requirement for students of the 4-year BBA structure is 120 credits.

BBA students will not select a major until after Year 2 Semester A. During their first year, students will study a broad range of Gateway Education (GE) courses as well as College core courses. The top 20% of students [based on (i) completion of at least 30 credit units in Semesters A and B; (ii) no failed grades in any courses in Semesters A and B; and (iii) cumulative grade point average (CGPA) at the end of Semester B] will have free choice of the majors offered by the College. The other 80% of students will be allocated to a major of their choice, subject to the availability of places and the selection criteria set by the College.

Applicants for the BBA via Advanced Standing

Direct applicants holding a 13-year school-leaving qualification such as an International Baccalaureate (IB) Diploma, a Hong Kong Advanced Level (HKAL) or a General Certificate of Education Advanced Level (GCEAL) qualification may apply for admission to a BBA major directly with the offering department via the Advanced Standing I route or to the College to study a four-year curriculum without advanced studnding. The minimum graduation requirement for Advanced Standing I students is 93 credits.

For the arrangement of senior-year (Advanced Standing II) admission for Associate Degree/Higher Diploma graduates, click here.


Entrance Requirements

To be eligible for admission, you must satisfy the minimum entrance requirements. For details about the entrance requirements, please click the following links:

  • HKDSE applicants
  • Direct/non-JUPAS applicants holding other qualifications: besides meeting the entrance requirements, as a guide for applications, applicants are expected to have studied a mathematics related subject in a high school or a post-secondary institution

First-Year Curriculum

Subject Area

Course Code

Course Title

Credit Units

Gateway Education
(GE)
GE1401, GE2402 / EL0200 (a) University English, English for Business Communication OR English for Academic Purposes
(depending on students' language background)
6
GE courses (b) Gateway Education courses 9
College Core CB2100
CB2201
CB2300
CB2400
CB2601
Accounting I
Quantitative Methods
Management
Economics I
Marketing
3
3
3
3
3
Total: 30

 


Opportunities and Resources

Overseas Exposure

To nurture graduates who will have the confidence to enter an international and culturally diverse workplace, internationalization has been a priority for the College. We have over 150 exchange partner universities, providing over 700 exchange opportunities for our business students.

Half of our BBA students embark on Student Exchange, various Summer Study and Work Abroad programmes. For the latter, students will participate in English immersion course, volunteer work, homestay and cultural activities in India, the Philippines, New Zealand, U.K. or the U.S.A.

Internship

The College-based internship programme is designed to provide students with real life working experience in local and overseas contexts for at least 6 weeks in the summer. With placements in international business, banking, financial services, insurance, accountancy firms, etc., students are expected to gain an in-depth and practical understanding of business operations and the professional contexts.

In addition, the six departments of the College offer internship opportunities for students to acquire first-hand experiences in the business world before graduation. Students can apply for either part-time or full-time job placements in local, mainland and overseas companies.

Young Scholars Programme

“Nurtures outstanding students to become future leaders in the world.”

To help students become outstanding future leaders in the region/world, we have launched the Young Scholars Programme for BBA students:

  • overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • internship placements in multi-national companies to be arranged locally or overseas;
  • networking with top business students admitted locally and overseas;
  • professional mentorship provided by professors and professional practitioners;
  • cultivation of social responsibility through community services and voluntary work.

Scholarships and Financial Assistance

CityU and the College of Business offer various scholarships and financial assistance schemes to students on academic merit or need basis. For details, please click here.

Student Exchange Fund

The Student Exchange Fund provides sponsorship to CityU full-time degree students with Hong Kong permanent resident status. Depending on the region/country of the host university, each student receives funding support ranging from $9,000 to $20,000 for one-semester overseas exchange.

Increasing numbers of our BBA students benefit from the Student Exchange Fund for their outbound exchange



Overseas Summer Programmes

Under the Cultural and Language Immersion Scheme (CALIS) and the Work Abroad (WA) programme, students receive a subsidy of around $12,000 each.

Overseas Internship Programmes

For students joining overseas internship programmes, normally a subsidy of $5,000 per month is provided.


Career Placements

Our business students are highly sought after upon graduation. The Saturday South China Morning Post advertises on average over 50% of the jobs for business graduates, more than any other fields of study.


According to CityU’s graduate employment statistics 2012, the average monthly salary for BBA fresh graduates is $12,047.  The majority of our graduates are employed in the business fields and the top 5 areas are: Accounting/Auditing/Taxation, Marketing/Sales, Administration/Management, Banking/Finance, and Customer Service.


 

Professional Exemptions


Graduates of the Bachelor of Business Administration programme may apply for professional exemption from:

Hong Kong Institute of Certified Public Accountants (HKICPA)

The Association of Chartered Certified Accountants (ACCA)

The Chartered Institute of Marketing (CIM)

Society of Registered Financial Planners Ltd (RFPHK)

For details, please click here.

 




Information Management

Award Title
BBA (Hons) in Information Management
工商管理榮譽學士(資訊管理)
Our Target

This programme focuses on risk management, business intelligence and analytics for financial services. The programme is the only BBA programme that covers information management for the financial services industry in Hong Kong. About two-thirds of the jobs in the financial services industry (e.g. commercial banking, investment banking, insurance and accounting) require information management professionals.

This programme aims to develop students with the professional knowledge and skills required by information management professionals in the financial services industry, including risk management, business intelligence and analytics. Graduates accept a variety of positions in the financial services industry such as banking, accounting, insurance, financial services and the financial departments of large enterprises. They can also choose to become data analysts, business analysts and systems analysts and pave the way for promotion to management and executive leadership roles. Students are also able to acquire professional qualifications by taking specific courses in the programme.

Start Your Career Here

Hong Kong is an international financial centre. According to a survey conducted by HSBC in mid-2009, e-banking accounted for 74.8% of banking services in June 2009, which marked a surge from 7.8% in June 2005. The emerging electronic financial services industry bolsters the demand for information management professionals to serve in Hong Kong’s financial services industry.

To become an information management professional in the financial services industry and ride the growing trend of global and domestic financial industries, this programme is your best choice for starting your career. 

Rewarding jobs include: 

  • Business Analyst

  • Data Analyst

  • Risk Management Advisor

  • Information Solution Analyst

  • Consultant Trainee

  • Systems Analyst

What You Will Be Studying

Major Courses (Subject to approval)

  • Analytics for Financial Services
  • Business Intelligence and Analytics
  • Data Management
  • Delivery Systems for Financial Services
  • Digital Marketing and Customer Relationship Management
  • Governance and Regulatory Compliance for Financial Information Systems
  • Information Management for Financial Services
  • Information Products and Services Design
  • Information Systems Audit
  • Information Systems Construction
  • Online Services Management
  • Outsourcing and Project Management
  • Social Media and Social Networks
  • Systems Analysis and Design
  • User Interface Design, Prototyping and Evaluation
  • Website Design for E-Commerce 
Professional Accreditation

Some of the courses in the programme prepare you for the professional examinations for the following certifications: Project Management Professional (PMP), Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM), Google Analytics, Google Adwords, and Analytics or Data
Mining Certificates.

Bonus Features
  • Departmental student exchange programmes
  • Departmental internships
  • Departmental overseas study tours
  • Departmental company visits
  • Departmental industrial mentorship programme
  • Departmental scholarships
  • Meeting business leaders
Did You Know?
  • We are the largest Information Systems (IS) department in Hong Kong.
  • We are ranked in the Top 6 IS departments worldwide and ranked First outside North America.[1]
  • We are the only department at CityU that has won 11 CityU Teaching Excellence Awards.
  • We have a fully globalised team of teaching staff (around 40 members from 10 different countries).
  • Our Faculty members sit on the boards of various governmental agencies, business organisations and international academic associations.

 [1] Communications of the ACM, Volume 5, No.4, April 2008

Admissions Tutor
Mr Hon Wing LEUNG
Major Leader
Dr Terence C H CHEUNG
PhD (CityU HK)
1047 @ 107.21.186.38