BBA Management

Year of Entry 2017
Mode of Funding Government funded
Admission Code 1005
BBA Management
Mode of Study Full time
Normal Duration of Programme 4 years
Tuition Fee Click here for more information
Programme Leader
Dr Cuili QIAN
MA (Leiden University), PhD (HKUST)
General Enquiries
Remark: For JUPAS applicants, the programme code is JS1005

Programme Highlight

The BBA Management Programme, developed by the Department of Management, aims to equip students with the abilities and tools to successfully manage the people within an organisation as well as manage the organisation itself, in both local and international environments. Students of this programme will acquire the knowledge to meet management challenges including decision making, leading and motivating people, leading organisational change and strategising and managing internationally.

The core courses of the Management major provide an overview of the core knowledge and skills required to efficiently and effectively manage and lead people and organisations. Building on the core courses platform, it offers a choice of two distinctive streams: Human Resources Management (HRM) and Strategy and International Management (SIM).

HRM stream

The HRM stream is designed for students who wish to pursue a career as in-house specialists or outside consultants in the human resource management area.

Based on a firm theoretical foundation in HRM and an appreciation of other business disciplines, this stream provides students with the necessary skills, knowledge and social awareness to manage people in Hong Kong, the Chinese mainland and other parts of the world.

Specifically, the goals of the HRM stream are to:

  1. provide students with knowledge of the central functions of business management in general and human resource management in particular;
  2. offer students opportunities to acquire generic skills such as interpersonal interaction, effective communication, working individually and in teams, creativity, emotional intelligence, business etiquette, etc.; and
  3. enable students to apply intellectual strategic thinking skills in human resource management and demonstrate sensitivity to intercultural and global issues.

SIM stream

The SIM stream is developed for students who aspire to embrace a management career specialising in strategy and international management areas.

The business environment in Asia and the international marketplace have become increasingly dynamic. To thrive in such a context, students of today, or managers of the future, need to be equipped with a sound understanding of the international business environment and the ability to recognise and analyse strategic issues within the environment.

The specific objectives of the SIM stream are to:

  1. equip students with the knowledge and skills to develop strategies and effectively manage in the international business environment;
  2. help students develop the capabilities needed to navigate and succeed in the challenging international marketplace, especially in the increasingly important Asia Pacific region; and
  3. allow students to understand how firms operate in the international environment and gain an in-depth understanding of the development and implementation of strategy and managerial activities in relation to cross-border business activities.

What You Will Be Studying

Core courses
• Corporate Social Responsibility
• Developing and Presenting a Business Plan
• International Business
• Introduction to Entrepreneurship
• Organizational Behavior & HRM

HRM stream
• People & HR Analytics
• Performance & Compensation Management
• Staffing
• Talent Management: Learning & Development

SIM stream
• Advanced Strategic Analysis
• Doing Business in Asia Pacific
• Managing Multinational
• Strategic Entrepreneurship

Elective courses
• Employment Law & Practices
• Leadership
• Management Summer Internship
• Negotiation
• Product and Service Innovation Management

Programme Curriculum

• 4-Year Undergraduate Degrees
• Advanced Standing I & II

Please click here for details.

Career Prospects

Our graduates are highly employable. They are able to find a job closely related to their studies in a short period of time. According to the statistics in an employment survey, almost all of our students who graduated in 2015 secured a job shortly after graduation. The average salary level for our fresh graduate in 2015 was HK$14,524. The graduates were working in 70 different companies in Hong Kong. Employers of our graduates include well known organizations, such as Li & Fung Limited, Hospital Authority, The Wharf (Holdings) Limited, PricewaterhouseCoopers Limited, Hong Kong Productivity Council, Morgan Stanley. Job positions include human resource assistant, auditor, training officer, analyst, management trainee, flight attendant.

Professional Recognition

Our HRM stream graduates are qualified to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM).

Admission Arrangements for Direct/Non-JUPAS Applicants

Applicants holding a 12-year school-leaving qualification or a partially completed sub-degree qualification will apply for admission to first-year studies in the Bachelor of Business Administration in Management programme (admission code: 1005). The minimum graduation requirement for students of the four-year structure is 120 credit units.

Applicants holding a 13-year school-leaving qualification, an International Baccalaureate (IB) Diploma, or a General Certificate of Education Advanced Level (GCEAL) qualification may apply for direct admission to the Bachelor of Business Administration in Management programme with Advanced Standing I (admission code: 1188) or without advanced standing (first-year studies, admission code: 1005). The minimum graduation requirement for Advanced Standing I entrants is 95 credit units.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.