College of Liberal Arts and Social Sciences (Bachelor of Arts / Bachelor of Social Sciences)

人文社會科學院 (文學士/社會科學學士)


Year of Entry 2013
Mode of Funding Government funded
Admission Code 1011
College of Liberal Arts and Social Sciences (Bachelor of Arts / Bachelor of Social Sciences)
Mode of Study Full time
Indicative Intake Target
383
(JUPAS and non-JUPAS)
Tuition Fee Click here for more information
Direct/Non-JUPAS Application Deadline
28 Feb 2013 (Local & Non-local)
General Enquiries
+852 3442 7151 (Phone)
+852 3442 0364 (Fax)
Remarks: Remarks: For JUPAS applicants, the programme code is JS1011

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College of Liberal Arts and Social Sciences

The College of Liberal Arts and Social Sciences at City University provides leading educational programmes in the Humanities and Social Sciences. It is home to six departments: the Departments of Applied Social Studies, Asian and International Studies, Chinese, Translation and Linguistics, English, Media and Communication and Public and Social Administration, which span a wide range of subjects.

For students, the College provides an exciting and progressive education that uses a wide range of innovative teaching methods supported by the latest in IT and computerised services. During their undergraduate studies, students have many opportunities to go abroad on study trips, student exchanges and overseas internships. Graduates from the College also have a successful record of rapid employment after graduation. Graduates of the College enter a wide range of professions and career paths including business, education, corporate life, government, media industries and telecommunications.

The College offers Bachelor degrees in Applied Sociology; Asian and International Studies; Chinese; Criminology; Culture and Heritage Management; Digital Television and Broadcasting; English Studies; Environmental Policy; Linguistics and Language Technology; Media and Communication; Psychology; Public Policy, Management and Politics; Social Work; and Translation and Interpretation.


Admission Arrangements

JUPAS Applicants

HKDSE students will apply for admission to the College of Liberal Arts and Social Sciences. They will not select a major until after one year of study. During their first year, students study core-curricular courses designed by the College in addition to Gateway Education (GE) courses. At the end of the first year, the top 20% of students [based on (i) completion of at least 30 credit units in Semesters A and B; (ii) no failed grades in any courses in Semesters A and B; and (iii) cumulative grade point average (CGPA) at the end of Semester B] will have free choice of the majors offered by the College. The other 80% of students will be allocated to a major of their choice, subject to the availability of places and the selection criteria set by the College.

Direct/Non-JUPAS Applicants

Applicants holding a 12-year school-leaving qualification or an incomplete sub-degree qualification are generally admitted to the College and may select their major after one year of study. At the end of the first year, the top 20% of students [based on (i) completion of at least 30 credit units in Semesters A and B; (ii) no failed grades in any courses in Semesters A and B; and (iii) cumulative grade point average (CGPA) at the end of Semester B] will have free choice of the majors offered by the College. The other 80% of students will be allocated to a major of their choice, subject to the availability of places and the selection criteria set by the College.

Applicants holding a 13-year school-leaving qualification such as an International Baccalaureate (IB) Diploma, a Hong Kong Advanced Level (HKAL) or a General Certificate of Education Advanced Level (GCEAL) qualification may apply for admission to a major/programme directly and receive Advanced Standing I. The minimum graduation requirement for Advanced Standing I students is 90 credits (instead of the 120 credits in a standard 4-year curriculum), subject to the requirements of individual majors.

For the arrangement of senior-year (Advanced Standing II) admission for Associate Degree/Higher Diploma graduates, click here.


Entrance Requirements

To be eligible for admission, you must satisfy the minimum entrance requirements. For details about the entrance requirements, please click the following links:


First-Year Curriculum

 

Semester A

Course

Credit Units

CLA1001 Fundamentals of University Learning # @

3

GE1401 University English OR English for Academic Purposes

3

Select one from Group I:

CLA1201 Fundamentals of Media and Communication #

3

CLA1301 The Many Faces of Language #

CLA1401 Re-imagining English #

Select one from Group II:

CLA1101 Asia and the World #

3

CLA1501 Discovering Government #

CLA1601 Individuals and Society #

One Gateway Education course

3

Total Credit Units in Semester A:

15

 

Semester B

Course

Credit Units

Discipline-Specific English ^

3

Select one from Group I (not taken in Semester A):

CLA1201 Fundamentals of Media and Communication #

3

CLA1301 The Many Faces of Language #

CLA1401 Re-imagining English #

Select one from Group II (not taken in Semester A):

CLA1101 Asia and the World #

3

CLA1501 Discovering Government #

CLA1601 Individuals and Society #

Two Gateway Education courses

6

Total Credit Units in Semester B:

15

Total Credit Units in Year One:

30

 

 

Notes:

@ College Mentoring Course: ALL HKDSE students are required to take CLA1001 in Semester A.

# College Core Courses (total: 15 credit units): Students must take two College Core Courses in Semester A, one course each from Group I and Group II, and similarly two College Core Courses in Semester B, one course each from Group I and Group II not taken in Semester A.

First-year entrants with a Level ‘3’ in HKDSE English Language will be required to take 6 credits of English for Academic Purposes.

^ Students will select one Discipline-Specific English course from a list of courses. 

 



Media and Communication

Award Title
BA (Hons) in Media and Communication
媒體與傳播榮譽文學士
Our Target

This major aims to provide students with current knowledge of the theories and practices of media and communication from  an interdisciplinary perspective. It seeks to develop students’ critical and creative abilities in discovering and understanding the processes and structure of media and communication in their daily lives. By comparing and contrasting of real-world examples, students will apply the relevant theories and appropriate methods to analyse the interplay between media and society in various contexts and at different levels. The integrated curriculum is also designed to provide opportunities and platforms for students to explore their potential as well-rounded professional in media-related fields.

Start Your Career Here

This programme prepares students to become internationally oriented professionals with broad knowledge of and integrated skills in media and communication industries, including advertising and public relations, publishing and journalism, and creative information technology. Graduates are well positioned to pursue diverse careers in various public and private sectors.

What You Will Be Studying

Major Core Courses (27 credit units)

  • Communication Research Methods
  • International Communication
  • Visual Communication
  • Writing for the Media
  • Media and Society
  • Video Production for Mass Communication
  • Interactive Digital Communication
  • Communication Law and Ethics
  • Communication Practicum
 Electives (27 credit units)

a) Two courses (6 credit units) from the following courses

  • Internet Communication
  • Fundamentals of Persuasive Communication
  • Media and Communication in Chinese Contexts
  • Media, Communication and Public Opinion
  • Topical Studies in Communication
  • Professional Communication Internship

b) Seven courses (21 credit units) selected from the following courses

Three courses (9 credit units) must be writing related (COM2201, COM2502, COM3203, COM3412, COM3413, COM4204, COM4205, COM4208, COM4306).

At least two courses (6 credit units) must be chosen from each of the following two streams. Two courses selected from the COM “Other Electives” can be taken in lieu of the stream requirements.

The same course can be used to satisfy both the writing and stream requirements.

Multimedia Journalism/Publishing Stream

  • News Writing and Reporting
  • Video Editing for Mass Communication
  • Multimedia Authoring
  • Digital Journalism
  • Digital Photojournalism
  • Advertising Production Design
  • Writing for Public Relations
  • News Feature Writing
  • Advanced News Reporting
  • Magazine Writing and Production
  • Cross-platform Publication Design and Layout
  • Television News Reporting
  • Streaming Media

Strategic Communication Stream

  • Fundamentals of Advertising
  • Principles of Public Relations
  • Interactive Digital Communication
  • Event Planning and Management
  • Strategic Media Planning
  • Interactive Advertising
  • Integrated Strategic Communication
  • Internet Communication Management
  • Digital e-Marketing Communication
  • Crisis Communication
  • Campaign Planning and Management
  • Broadcast Advertising
  • Multimedia Campaign Management

Other Electives  

  • Audience Analysis and Media Strategies
  • Current Affairs Documentary Production
  • Television News Production and Anchoring
  • Television News Practicum
  • Radio/News Production
  • Communication and Marketing
  • Consumer Behavior Analysis
  • Introduction to Marketing
  • Consumer Behaviour
  • Globalisation and Socio-cultural Changes
  • Governance in Asia
  • Organisation Behaviour in Public and Private Sectors
  • Basic Psychology
  • Chinese for Advertising
  • Chinese for Mass Media
  • CLASS Summer Professional Internship

 

 

Programme Leader
Prof Chang Tsan-Kuo
General Enquiries
+852 3442 8677 (Phone)
+852 3442 0228 (Fax)
1313 @ 23.20.196.179