School of Creative Media (options: BA Creative Media, BSc Creative Media, BAS New Media)


Year of Entry 2017
Mode of Funding Government funded
Admission Code 1041
School of Creative Media (options: BA Creative Media, BSc Creative Media, BAS New Media)
Mode of Study Full time
Normal Duration of Programme 4 years
Tuition Fee Click here for more information
General Enquiries
Remark: For JUPAS applicants, the programme code is JS1041



School of Creative Media

The School of Creative Media (SCM), the region’s first such institution, was founded to nurture a new generation of interdisciplinary artists and creative media professionals, and to develop new ideas and technologies for the creative industries in Hong Kong, the Chinese mainland and abroad.

Our students are trained across disciplines spanning computer science, fine arts, visual design, creative writing, cultural studies and digital technology. We bridge the boundaries between art and science and integrate traditional and new media. We value applied creativity, cultural awareness and critical thinking as much as business sense and entrepreneurial success.

Our internationally recruited faculty members are among the foremost artists and researchers in the field, bringing a global perspective and forging many institutional partnerships for the School. Our graduates consistently demonstrate high employability, with over 80% of graduates now working as independent artists and professionals in the creative industries, film, television, advertising, publishing, media production and information technology. Many have won prestigious international and local awards for creative and technical innovation.

With strengths arising from a unique mix of East and West, Hong Kong has seen a major expansion in its creative economy and has emerged as a thriving hub of new media culture in Asia and the world. The CityU School of Creative Media has played an instrumental role in this development as the leading force in creative media education and research in Hong Kong.


Admission Arrangements for Direct/Non-JUPAS Applicants

Applicants holding a 12-year school-leaving qualification or a partially completed sub-degree qualification will apply for admission to first-year studies at the School of Creative Media. During their first year fo studies, students will study a broad range of Gateway Education (GE) and School core courses. Students will enter a major after one year of study. The top 20% of students of the School [based on (i) cumulative grade point average (CGPA) at the end of Semester B; (ii) no failed grades in any courses in Semesters A and B; and (iii) completion of at least 30 credit units in Semesters A and B, including the number of credit units specified by the School for its required courses] will have free choice of majors offered by the School. The other 80% of students will be allocated a major within the School, subject to the availability of places and the selection criteria set by individual majors.

Current major options: Creative Media (BA); Creative Media (BSc); New Media (BAS). The University reserves the right to make changes to the major offerings.

Applicants holding a 13-year school leaving qualification, an International Baccalaureate (IB) Diploma or a General Certificate of Education Advanced Level (GCEAL) qualification may apply for direct admission to a major offered by the School of Creative Media with Advanced Standing I, or to the School to study the four-year programme without advanced standing (first-year studies). 


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM (1041/1456/1468/1471) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.


First-Year Curriculum

Subject Area

Course Code

Course Title

Credit

Units

School Requirement

SM1701

Contemporary and New Media Art

3

SM1702

Creative Media Studio I

6

SM2702

Interdisciplinary Practices in Art, Science and the Humanities

3

SM2703

Creative Media Colloquium

0

CS1103

Introduction to Media Computing

3

CS1303

Introduction to Internet and Programming

3

Gateway Education

(GE)

(To be taken throughout the 4 years' studies)

30

  • GE English Courses *

 

GE1401 & one

Discipline Specific English course

 

   or

 

EL0200

University English & one Discipline Specific English course (to be selected by students)

 

 

   or

 

English for Academic Purposes (EAP)

3 + 3

 

 

 

or

 

6

  • GE Chinese Course

 

GE1501

Chinese Civilization – History and Philosophy

3

  • GE Distributional Courses &
    School-Specified Courses

(To be selected by students)

(To be selected by students)

21

(* depending on students’ English Language HKDSE test scores)


Student/Alumni Sharing

Alumni sharing is available at http://www.scm.cityu.edu.hk/alumni_list.

Students’ showcases are available at http://www.scm.cityu.edu.hk/student_project.

Our “Alumni Spotlight”:

Some works by SCM graduates can be found on CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.


Student Exchange/Internship

The School offers students semester-long exchange study opportunities in mainland China at institutions such as the prestigious Peking University and China Academy of Fine Arts in Beijing, in other parts of Asia such as South Korea and Taiwan and in European countries where the art and creative industries play a strong role with rich diversity, such as Finland, Switzerland, the UK, Hungary and Ireland. Students also have the chance to study in a choice of over 130 other partner institutions of the University in the globe. The School also encourages students to join overseas summer study programmes, in which students gain broader perspectives and knowledge on the international media art scenes.

The internship programme complements the SCM curricula in training a new generation of interdisciplinary artists and creative professionals fully prepared for the exciting challenges of the fast-growing creative industries. In addition to gaining first-hand industry experience, students establish friendship and networks for future work. A broad variety of local and overseas creative media internship opportunities (such as graphic/webpage design, game design, animation, photography, music/film production, tv/radio broadcast, app/software development, art administration and art direction) are available.


Bonus Features

Students also have the opportunity to study in the joint degree programme in Creative Media and Digital Media at Leuphana University of Lüneburg, Germany. The programme is available for SCM students in the BACM and BAS majors. Students study for four semesters at SCM and four semesters in the BA Digital Media programme at Leuphana University. They complete 50% of the graduation requirement of both programmes, and get two degrees – one from Hong Kong and another from Germany.

All students in the BScCM major are welcome to join the Special Interest Groups (SIGs) supported by the University. This is an extra-curricular professional practice programme for students who are passionate about media practice and creative ideas. SIGs are managed by students under the supervision of faculty advisors. They undertake projects such as innovative computer games, interactive installations, animation and applied artworks, all of which are largely based on students' interests. In past years, Playful Media, the annual SIG showcase, has been conducted with great success and has attracted a great deal of attention from local universities and the creative/new media industries.

With the opening of the Run Run Shaw Creative Media Centre, the School also provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.


Did You Know?

The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions that have resulted in outstanding achievements including the following.

  • Principal Prize in the 61st International Short Film Festival Oberhausen
  • Asian Cultural Council Grants 2014
  • Media Art Category: Emerging Talent Award (2016) and Silver Award (2015) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Animation Category: Gold Award (2014) and Silver Award (2014, 2016) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Winner of the 2nd First Feature Film Initiative (Higher Education Institutions Group)
  • Hong Kong Documentary Award in the Chinese Documentary Festival 2014
  • WYNG Masters Award 2013 and 2016
  • Winner of the 2013 Hong Kong Spirit Ambassadors
  • New Face Award in the Art Division of the 17th Japan Media Arts Festival
  • Award for Young Artist (Film and Media Arts) in the Hong Kong Arts Development Awards 2012-2014
  • The Audience’s Favourite Film, The Best Cinematography and The Best Director in the Golden Sugarcane Film Festival 2013
  • Hong Kong Contemporary Art Awards 2012
  • Grand Prize, Best Creativity and Best Film Award in the 8th Fresh Wave Short Film Competition 2012
  • Silver Award in the 8th Screwdriver Film Festival, Taiwan
  • Prize of Effort in the 13th DigiCon6 Awards (HK Region) (2012)
  • Contemporary Perspective and Human Rights Concern Awards in the 2012 South Taiwan Film Festival
  • Interactive Media Category: Silver Award (2010, 2011 and 2013) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Open Category: Gold Award (2011-2013, 2015-2016) and Sliver Award (2012-2013) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Silver Award in the Hong Kong Design Association (HKDA) Global Design Awards (2011)
  • Award for Best Screenplay in the 30th Hong Kong Film Academy Awards (2011)
  • Adobe Design Achievement Awards (2011)
  • Division II: “CG Animation Theatre” Excellent Works/Winning Works in ASIAGRAPH (2011, 2015)
  • Best Experimental Film in the 9th Sedicicorto International Film Festival
  • Special Prize in the 37th Hong Kong International Film Festival (HKIFF)
  • Best Short Documentary in the 2nd Phoenix Video Documentary Award
  • Transmediale 2014, Berlin

Many of our graduates have gone abroad to study for their Master's degrees in prestigious schools and universities such as Nottingham University (film studies), City University London (cultural policy and management), the University of the Arts London (fine arts), Goldsmiths (urban photography), Slade (sculpture) and King’s College (critical theory) in London, Carnegie Mellon University (media art), Buffalo University (architecture), UCLA (media design), USC (digital media), MIT (media design), Oslo University (media studies), University of Art and Design Helsinki (media art), Maryland Institute of Art (sculpture), Duke University (experimental and documentary media), Georgia Institute of Technology (human-computer interaction), Washington University-Seattle (digital media art), National Film and Television School in the UK (animation), Graduate School of Media Design Keio (Japan), IESA (Institut d’Etudes Superieures des Arts) in France (art management/art business), Concordia University (media art) and so on.



Major Option(s) Currently Available (The University reserves the right to make changes to the major offerings.)