School of Creative Media (options: BA Creative Media, BSc Creative Media, BAS New Media)


Year of Entry 2018
Mode of Funding Government funded
Admission Code 1041
School of Creative Media (options: BA Creative Media, BSc Creative Media, BAS New Media)
Mode of Study Full time
Indicative Intake Target
Direct Application Places (Local Students) :

22 for the School of Creative Media

Non-Local Students Places : Please click here for details.
Normal Duration of Programme 4 years
Tuition Fee Click here for more information
Direct/Non-JUPAS Application Deadline
4 Jan 2018 (Local & Non-local)
General Enquiries
Remark: For JUPAS applicants, the programme code is JS1041



School of Creative Media

The School of Creative Media (SCM), the region’s first such institution, was founded to nurture a new generation of interdisciplinary artists and creative media professionals, and to develop new ideas and technologies for the creative industries in Hong Kong, the Chinese mainland and abroad.

Our students are trained across disciplines spanning computer science, fine arts, visual design, creative writing, cultural studies and digital technology. We bridge the boundaries between art and science and integrate traditional and new media. We value applied creativity, cultural awareness and critical thinking as much as business sense and entrepreneurial success.

Our internationally recruited faculty members are among the foremost artists and researchers in the field, bringing a global perspective and forging many institutional partnerships for the School. Our graduates consistently demonstrate high employability, with the majority now working as independent artists and professionals in the creative industries, film, television, advertising, publishing, media production and information technology. Many have won prestigious international and local awards for creative and technical innovation.

With strengths arising from a unique mix of East and West, Hong Kong has seen a major expansion in its creative economy and has emerged as a thriving hub of new media culture in Asia and the world. The CityU School of Creative Media has played an instrumental role in this development as the leading force in creative media education and research in Hong Kong.


Admission Arrangements for Direct/Non-JUPAS Applicants

Applicants to this programme (admission code: 1041) will be considered for admission to first-year studies at the School of Creative Media. Students will have a free choice of majors (current major options: Creative Media (BA); Creative Media (BSc); New Media (BAS)) offered by the School after one year of study.

Applicants seeking advanced standing entry can submit an application for the following programmes:

  • BA Creative Media (admission code: 1456A)
  • BSc Creative Media (admission code: 1468A)
  • BAS New Media (admission code: 1471A)

Click here for the qualifications eligible for advanced standing entry.

 


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.


First-Year Curriculum

Subject Area

Course Code

Course Title

Credit

Units

School Requirement

SM1702

Creative Media Studio I

6

SM2702

Interdisciplinary Practices in Art, Science and the Humanities

3

SM2703

Creative Media Colloquium

0

Gateway Education (GE)@

(To be taken throughout the 4 years' of study)

30

  • School-specified Courses

SM1701

Contemporary and New Media Art

3

SM1705

Computational Thinking

3

CS1103B

Media Computing

3

  • GE English Courses *

 

GE1401

University English

3

Discipline- specific English course

Discipline-specific English course (to be selected by students)

3

EL0200A   and EL0200B

English for Academic Purposes 1 #

English for Academic Purposes 2

(for students who score Level 3 in HKDSE English Language or Grade E in HKALE AS-level Use of English, or as determined by English Language Centre)

 

6

  • GE Chinese Course

GE1501

Chinese Civilization – History and Philosophy

3

  • GE Distributional Courses

 

(To be selected by students)

12

 

@ Students may be required to complete CHIN1001 University Chinese 1 according to their entry qualification in Chinese.

* Depending on students’ HKDSE English Language test scores.

# Students who achieve a grade B or above in their overall course results for EL0200A will be permitted to exit the programme at this point. They will achieve 3 credits and will be considered to have satisfied the pre-requisite for entry to the GE English courses.


Curriculum

For details about the curriculum structure of the programme, please visit the 'Undergraduate Catalogue' (Note: The catalogue for the 2017 cohort is for reference only. The 2018 catalogue will be published around July 2018.)


Student/Alumni Sharing

Alumni sharing is available at http://www.scm.cityu.edu.hk/alumni_list.

Students’ showcases are available at http://www.scm.cityu.edu.hk/student_project.

Our “Alumni Spotlight”:

Some works by SCM graduates can be found on CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.


Student Exchange/Internship

The School offers students semester-long exchange study opportunities in Mainland China at institutions such as the prestigious Peking University and China Academy of Fine Arts in Beijing, in other parts of Asia such as Japan, Malaysia, South Korea and Taiwan, and in European countries where the art and creative industries play a strong role with rich diversity, such as Finland, Hungary, Ireland and Switzerland. Students also have the chance to study in a choice of over 130 other partner institutions of the University. The School also encourages students to join overseas summer study programmes to gain broader perspectives on and knowledge of the international media art scenes.

The internship programme complements the SCM curricula in training a new generation of interdisciplinary artists and creative professionals fully prepared for the exciting challenges of the fast-growing creative industries. In addition to gaining first-hand industry experience, students establish friendships and networks for future work. A broad variety of local and overseas creative media internship opportunities (such as graphic/webpage/multimedia design, game design, animation, photography, music/film/video production, tv/radio broadcasting, app/software development, art administration and art direction) are available.


Bonus Features

Students also have the opportunity to study in international joint degree programmes. The Joint Degree in Creative Media and Digital Media, in collaboration with the BA Digital Media programme at the Leuphana University of Lüneburg, Germany, is available for students in the BACM and BAS majors. Students study for four semesters at CityU and four semesters at the host university. They complete 50% of the graduation requirements of both programmes, and get two degrees – one from CityU in Hong Kong and another from the Leuphana University in Germany.

With the opening of the Run Run Shaw Creative Media Centre, the School also provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.


Did You Know?

The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions that have resulted in outstanding achievements such as the following:

  • Best New Director, the 36th Hong Kong Film Awards, 2017
  • Grand Prix, the 12th Osaka Asian Film Festival, 2017
  • Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016
  • Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016
  • Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016
  • Bronze Award in the Best Student Invention (Tertiary or above) Category, Hong Kong ICT Awards, 2016   
  • Champion (2016) and First Runner-Up (2012-13), Disney ImagiNations Hong Kong Design Competition
  • Best Local Work (2017), Emerging Talent Award (2016) and Silver Award (2015) in the Media Art Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Gold Award (2011-2013, 2015-2017) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Gold Award (2014) and Silver Award (2014, 2016) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Silver Award (2010, 2011 and 2013) in the Interactive Media Category,  Hong Kong Independent Short Film and Video Awards (ifva)
  • Winners of the 1st and 2nd First Feature Film Initiative (Higher Education Institutions Group), 2015 and 2016
  • Cyberport Judge’s Pick Award (2013), Mobile Match Award (2014), The Audience Award and The Most Kawaii Game (2016), Global Game Jam
  • WYNG Masters Award, 2013 and 2016
  • Principal Prize, the 61st International Short Film Festival Oberhausen, 2015
  • Young ICT Achiever, Hong Kong Computer Society (HKCS) Outstanding ICT Achiever Awards, 2015
  • Excellent Works/Winning Works in Division II: “CG Animation Theatre”, ASIAGRAPH, 2011, 2013- 2015
  • Asian Cultural Council Grants, 2014
  • Hong Kong Documentary Award, the Chinese Documentary Festival, 2014
  • Award for Young Artist (Film and Media Arts), the Hong Kong Arts Development Awards, 2012-2014
  • Winner of the 2013 Hong Kong Spirit Ambassadors
  • New Face Award, the Art Division of the 17th Japan Media Arts Festival, 2013
  • Special Prize, the 37th Hong Kong International Film Festival (HKIFF), 2013
  • The Audience’s Favourite Film, The Best Cinematography and The Best Director, the Golden Sugarcane Film Festival, 2013
  • Best Short Documentary, the 2nd Phoenix Video Documentary Award, 2013
  • Best New Director, the 31st Hong Kong Film Awards, 2012
  • Hong Kong Contemporary Art Awards, 2012
  • Grand Prize, Best Creativity and Best Film Award, the 8th Fresh Wave Short Film Competition, 2012
  • Contemporary Perspective and Human Rights Concern Awards, South Taiwan Film Festival, 2012
  • Best Experimental Film, the 9th Sedicicorto International Film Festival, 2012
  • Silver Award, the Hong Kong Design Association (HKDA) Global Design Awards, 2011
  • Best Screenplay, the 30th Hong Kong Film Awards, 2011
  • Adobe Design Achievement Awards, 2011

Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:

  • Carnegie Mellon University, USA (media art)
  • City University London, UK (cultural policy and management)
  • Concordia University, Canada (media art and sculpture)
  • Duke University, USA (experimental and documentary media)
  • Georgia Institute of Technology, USA (human-computer interaction)
  • Goldsmiths, University of London, UK (urban photography)
  • Graduate School of Media Design, Keio University, Japan (media design)
  • Institut d’Etudes Superieures des Arts, France (art management/art business)
  • King’s College London, UK (critical theory)
  • Maryland Institute of Art, USA (sculpture)
  • Massachusetts Institute of Technology, USA (media design; art, culture and technology)
  • National Film and Television School, UK (animation)
  • Slade School of Fine Art, University College London, UK (sculpture)
  • The University of Art and Design Helsinki, Finland (media art)
  • University of the Arts London, UK (fine arts)
  • University at Buffalo, The State University of New York, USA (architecture)
  • University of California, Los Angeles, USA (media design)
  • The University of Nottingham, UK (film studies)
  • University of Oslo, Norway (media studies)
  • University of Southern California, USA (digital media)
  • University of Washington, USA (digital media art)


Major Option(s) Currently Available (The University reserves the right to make changes to the major offerings.)