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BBA (Hons) Marketing

工商管理榮譽學士(市場營銷學)

Year of entry 2010
Mode of funding Government-funded
Programme code 1119
Mode of study Full-time
Indicative intake target 67
Normal duration of programme 3 years
Tuition fee Click here for more information
Application deadline
15 Jan 2010 (Local)
28 Feb 2010 (Non-local)
Programme leader
Dr Vincent FOK Shun-cheong
BBA MBA (CUHK), DBA (South Australia)
mkfokv@cityu.edu.hk
General enquiry
mkadmiss@cityu.edu.hk
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Our Target

We will help you develop your ability to identify, understand and satisfy customers in various contexts, through learning skills in marketing analysis, planning and implementation. We will make you an effective marketing manager by equipping you with the necessary professional marketing knowledge.

Start Your Career Here

We will prepare you for entry-level managerial positions in marketing. Equipped with a firm theoretical background, excellent communication and analytical skills, as well as a thorough understanding of local and global business practices, you will be a highly popular candidate in the field. We will also help to build up your confidence in facing business challenges in Hong Kong, the mainland of China, and the global market.

How Do You Get In

To be eligible for admission, you must satisfy the General Entrance Requirements and the following specific entrance requirements:

D in HKCEE Additional Mathematics or Mathematics
or
E in AS Level Applied Mathematics, or Further Mathematics, or Mathematics and Statistics, or Mathematics with Applications, or Pure Mathematics, or Statistics
or
E in AL Applied Mathematics, or Further Mathematics, or Pure Mathematics

Preference will be given to applicants who have attained C or above in HKALE AS Level Use of English.

What You Will Be Studying

The programme is divided into four main sections:

Core courses
Marketing major:
·         Advanced Marketing Seminar
·         Consumer Behaviour
·         Creativity and Problem Solving in Marketing
·         Marketing in China
·         Marketing Research
·         Strategic Marketing
Marketing electives:
·         Cultural Advertising in Asia
·         e-Marketing
·         International Marketing
·         Fundamental in Public Relations
·         Financial Services Marketing
·         Advertising Management & Integrated Marketing Communications
·         Relationship Marketing
·         Retail Management
·         Selling and Sales Management
·         Services Marketing
·         Event Marketing
Minor/ Electives
·         General Education/outside minor module
·         General module

Professional Accreditation

This programme has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry into the CIM's Professional Diploma in Marketing.

Our degree allows you to have exemption from some courses in the Hong Kong Institute of Certified Public Accountants (HKICPA) programme and appropriate exemptions from the Association of Chartered Certified Accountants (ACCA).

Bonus Features

You will undertake real company consultancy projects in your final year of study, work with real business managers and develop new products and recommend strategies for senior executives.

You will have a chance to join an exchange programme and study abroad for a semester, and to join the Disney Internship, Outward Bound, and various eye-opening co-curricular activities. You will also able to join Study Tours to Beijing, Shanghai, Singapore and other Asian cities.

JUPAS applicants, please visit our BBA JUPAS website.

Did You Know?

Feedback from Ms Eva Ng, a graduate and now a Vice-President in an American bank –  "Learning opportunities for the acquisition of solid and updated business knowledge and practice are well planned. The course helped me equip myself to deal with ever-changing and challenging markets, whichever industry I am in."

修讀本課程，你將有機會學習如何作市場分析，以及撰寫和執行市務計劃，從而了解顧客的需要，掌握專業的市務知識，為投身市場營銷行業作好準備。

Useful Links

Department of Marketing
College of Business
Hong Kong Institute of Certificated Public Accountants (HKICPA)
Association of Chartered Certified Accountants (ACCA)
Chartered Institute of Marketing (CIM)
Programme Descriptions