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BBA (Hons) Electronic Commerce

工商管理榮譽學士(電子商貿)

Year of entry 2010
Mode of funding Government-funded
Programme code 1169
Mode of study Full-time
Indicative intake target 21
Normal duration of programme 3 years
Tuition fee Click here for more information
Application deadline
26 Feb 2010 (Local)
28 Feb 2010 (Non-local)
Accept late applications
Yes (Local)
Yes (Non-local)
Programme leader
Dr Terence C H CHEUNG
PhD (City HK)
is.tc@cityu.edu.hk
General enquiry
isadmiss@cityu.edu.hk
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Our Target

This programme aims to prepare students with knowledge and skills in Internet services and marketing with focus on international trading. Students will develop their careers as customer service managers, Internet marketing specialists and managers in e-commerce firms, governments and organizations with eBusiness applications.

Start Your Career Here

Hong Kong is an international trade centre. According to a survey conducted by the Census and Statistics Department of the HKSAR government, the percentage of products and services transactions conducted over the Internet had two digits growth every year in recent decades. E-commerce is also one of the two most promising industries that continuously attracts attentions in global capital markets. This creates great demands for people with knowledge and skills of international trading, Internet services and marketing.

香港是國際貿易中心。根據香港特區政府統計處的一項調查，在最近十年內，透過互聯網來處理的產品和服務交易每年都有兩位數的增長，以百分比計。電子商務也是全球兩個發展最快的行業之一，深受國際投資者的注視。因此，香港的互聯網服務和巿場推廣的專才是供不應求。

Rewarding jobs include:

  • Online Service Manager
  • Internet Marketing Manager
  • Customer Account/Relationship Manager
  • Internet Campaign/Event Manager
  • Customer Support Analysts

How Do You Get In

To be eligible for admission, you must satisfy the General Entrance Requirements and the following specific entrance requirements:

Grade D or above in HKCEE Additional Mathematics or Mathematics
or
Grade E or above in AS Level Applied Mathematics, or Further Mathematics, or Mathematics and Statistics, or Mathematics with Applications, or Pure Mathematics, or Statistics
or
Grade E or above in AL Applied Mathematics, or Further Mathematics, or Pure Mathematics

What You Will Be Studying

Fundamental Courses

  • Accounting I
  • Accounting II
  • Chinese Communication Skills
  • Economics I
  • Economics II
  • English Communication Skills for Business I
  • English Communication Skills for Business II
  • Management
  • Management Information Systems I
  • Management Information Systems II
  • Management Sciences I
  • Management Sciences II
Intermediate Courses
  • Business & Law
  • China Business Workshop
  • Data Management
  • English Communication Course
  • Financial Management
  • Information Products and Service Design
  • Interactive Skills Workshop for Business
  • Marketing
  • Social, Legal and Ethical Issues of the Internet
  • User Interface Design, Prototyping and Evaluation
Each BBAEC student is required to choose any 2 courses (6 credits) from the following list:
  • Business Data Communications
  • Information Systems Implementation
  • Systems Analysis and Design
Advanced Courses
  • Chinese Civilization (CCIV)
  • Cyber Marketing and Customers Relationship Management
  • Online Services Management
  • Outsourcing and Project Management 
  • Strategy & Policy
 
Each BBAEC student is required to choose any 3 courses (9 credits) from the following list:
  • Business Intelligence and Data Mining
  • Business Process Management
  • Service Quality Management
  • Services Marketing
  • Technology Entrepreneurship

Professional Accreditation

 

Our BBA degree allows you to have exemption from some courses in the Hong Kong Institute of Certified Public Accountants (HKICPA) programme and appropriate exemptions from the Association of Chartered Certified Accountants (ACCA).
 
Some courses in the programme prepare you for the professional examinations and certifications for Project Management Professional (PMP), Certified Information Systems Auditor (CISA), and Certified Information Security Manager (CISM).

Bonus Features

  • Student exchange programmes
  • Internships
  • Overseas Study tours
  • Company visits
  • Professional mentoring
  • Meeting business leaders
  • APEX Scholarships
JUPAS applicants, please visit our BBA JUPAS website.

Did You Know?

  • We are the largest IS department in Hong Kong.
  • We are ranked as Top 5 IS department worldwide and the First outside North America[1].
  • The only department at CityU that has won 10 CityU Teaching Excellence Awards in the past.
  • We have a fully globalized team of teaching staff (around 40 teaching staff who come from 10 countries).
  • Our Faculty members sit on the boards of various governmental agencies, business organizations, and International academic associations.
[1] Communications of the Association for Information Systems, 2005

Useful Links

Department of Information Systems
College of Business
Programme Descriptions