Hong Kong has a fast growth of using the Internet and other emerging channels as marketing channels, the effective marketing conducted over the Internet and emerging channels and better understanding of customers will be vital to the success of companies. According to a survey conducted in 2008, graduates with marketing and information management skills are in high demand and companies are willing to pay 20% more to hire them.
To equip yourself with the knowledge, skills and qualifications to become a professional in IT marketing and marketing intelligence and prepare yourself to be competent in the new marketing arena, this programme is your best choice to start your career.
香港企業利用互聯網作為營銷渠道已經成為未來的大趨勢，有效的互聯網營銷和更清楚了解客戶將是企業成功的關鍵。2008年的一項調查顯示，企業對擁有市場營銷和資訊管理技能的畢業生需求很大並願意支付額外20％薪金來聘請這方面的專才。
若你想成為未來的科技營銷及營銷智能專才並迎著香港日益增長的需求，本課程是你開展未來專業的最佳選擇。
Graduates are expected to develop their careers under the following two tracks:
1. Marketing Executives/IT Market Analysts, who exploit eMarketing channels and technologies, in addition to traditional ones, to extend customer reach and better predict customer needs. Rewarding jobs include:
- eMarketing Executive/Manager
- Demand Planning Analyst
- Market Data Engineer
- Data Analyst
- Online Coordinator
- Direct Marketing Executives/ Manager
2. Marketing and Customer Relations jobs in information technology companies that bridge between customers and technical specialists. Rewarding jobs include:
- Customer Relationship Executive
- IT Sales Consultant/Executive
- IT Marketing Manager/Executive/Officer
- IT Business Development Manager/Executive
- ERP Account Manager
- CRM Specialist/Manager
- Pre-Sales Consultant
- Marketing Executive
- Broadband Sales Executive
