BBA Business Analysis


Year of Entry 2017
Mode of Funding Government funded
Admission Code 1186
Mode of Study Full time
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Tuition Fee Click here for more information
Programme Leader
Dr YEUNG Miu Han Iris
BSocSc (HKU), MSc, DIC (London), PhD (Kent)
+852 3442 8566 (Phone)
+852 3442 0189 (Fax)



Our Target

This programme aims to provide students with professional training in business analysis techniques, business knowledge and communication skills, which are essential for solving business problems and making fact-based decisions. The programme also develops students’ ability to manage and analyse huge volumes of business data using computing software commonly used in the global business world.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English OR IELTS overall band score of 6.5 or above.

Applications will be considered on a case-by-case basis.

HKDSE students will apply through JUPAS. They may select this major after the first year of study in the Department of Management Sciences (JS1006, first-year studies). For details, click here.


What You Will Be Studying

Graduates will possess the general business knowledge and communication skills provided by a BBA degree. This programme also offers comprehensive coverage of the business analysis techniques (including courses on business statistics, predictive analytics, big data analysis, data mining, risk management, quantitative analysis for marketing, quantitative analysis for economics and finance, and computer software skills) that are essential for solving business problems and making fact-based decisions.

For details of the curriculum structure, please visit ARRO’s website at http://www.cityu.edu.hk/ug/current/catalogue/catalogue_UC.htm?page=B/Introduction.htm.


Curriculum Structure

For details of the programme's curriculum structure, please visit the Undergraduate Catalogue (Note: The catalogue for the 2016 cohort is for reference only. The 2017 catalogue will be published around July 2017.)


Start Your Career Here

Our graduates possess strong analytical and problem-solving skills, computer software skills, business knowledge and effective communication, and are able to develop statistical, analytical and managerial careers in a variety of businesses, industries and government-related organisations.



Professional Recognition

This major enables students to obtain internationally recognised professional qualifications, such as SAS Foundation Certification, SAS Advanced Analytics Certification, SAS Predictive Modeler Certification and Part 1 of The Financial Risk Manager (FRM) certificate.


Bonus Features

The Department has established a strategic partnership with the SAS Institute Inc (the leading international software company), which has provided teaching resources and support for state-of-the-art computer hardware and software.

The Department liaises with local, mainland and overseas companies that offer full-time internships for not less than six weeks to our students. In addition, students in this major have internship opportunities to do analytical work in banks and financial companies.

Student exchange programmes at the institution, College and Department levels have been organised to enable students to study abroad for a semester at various universities. We also offer an internship course for students to gain relevant work experience and 3 credit units during their study.

The Department currently operates an Industrial Mentoring Scheme (IMS) for senior-year students with the goal of establishing a caring and supportive relationship between business executives (mentors) and undergraduates (mentees). The mentors are high-calibre personnel working in the government and various business sectors and thus are able to provide students with highly valuable suggestions and advice on their career paths.

The Department has a long tradition of striving for high-quality research, high-quality teaching and a friendly environment in which students can learn, enjoy and share.


Did You Know?

Students in this major have free access to the latest technology from SAS, which is highly sought after in the business community.