Real world English
The programme takes an innovative approach to developing students’ language and communication skills.In skills based courses, students study in small groups with a college mentor, and engage in a variety of in-class and out of class learning activities that give them a chance to practice their English in real-life situations . In addition, students learn to analyze language and communication in professional and corporate contexts and apply their analytical skills in practical problem solving.
Industry experiences
The programme maintains contacts with a wide range of companies and organizations, both local and overseas, in a variety of industries including publishing, education, the arts, banking and finance, community service, corporate training, and public relations. Students have opportunities to gain hands-on work experience in these companies and organizations through internships throughout their studies and their final year Professional Communication Projects.
Global perspective
The programme takes a global perspective on professional communication, stressing the importance of cultural and intercultural knowledge. Students study not only the English language, but also the cultures in which it is spoken, including both national cultures and corporate and professional cultures. Students regularly collaborate with overseas students via videoconferencing, and opportunities are available for overseas study through short term study tours and semester long exchange programmes.
Developing critical and creative thinking
The programme encourages creative and critical approaches to language and professional communication, training students to use language and plan communication strategically, and to understand and produce a wide range of creative texts in English, from literary texts to business proposals, to webpages. The programme produces professionals who can help satisfy the growing need for quality, creative content in English for a host of public and professional communication products.
