Students who have successfully completed the programme will be able to:

• Demonstrate cultural literacy, competency and a professional understanding of the multifarious relations between cultural history and heritage, particularly those of Chinese cultural heritage and Hong Kong's unique role in bridging the cultures of the East and the West; 
• Intelligently and expertly discuss and comment on major cultural and heritage issues, heritage sites, artworks and artefacts in addition to capably identifying and assessing the aesthetic, cultural and educational values of major cultural products and heritage artefacts, with specific emphasis on creativity, originality and critical awareness;
• Disseminate and promote knowledge of culture and heritage to a non-specialist audience using creative and innovative approaches and strategies; 
• Design interdisciplinary research projects and case studies on cultural history and heritage;
• Plan, organise, promote and manage cultural and heritage programmes and activities that accommodate contemporary sensibilities and the interests and expectations of different local and international audiences;
• Introduce and promote China and Hong Kong's cultural heritage using innovative modes of exhibition, online display and print and interactive media.