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BA (Hons) in Media and Communication

媒體與傳播榮譽文學士


Year of Entry 2013
Mode of Funding Government funded
Admission Code 1341
Mode of Study Full time
Indicative Intake Target
Please click here for details.
Tuition Fee Click here for more information
Direct/Non-JUPAS Application Deadline
28 Feb 2013 (Local & Non-local)
Accept Late Applications
Yes (Local)
No (Non-local)
Programme Leader
Prof Chang Tsan-Kuo
General Enquiries
+852 3442 8677 (Phone)
+852 3442 0228 (Fax)

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Our Target

This major aims to provide students with current knowledge of the theories and practices of media and communication from  an interdisciplinary perspective. It seeks to develop students’ critical and creative abilities in discovering and understanding the processes and structure of media and communication in their daily lives. By comparing and contrasting of real-world examples, students will apply the relevant theories and appropriate methods to analyse the interplay between media and society in various contexts and at different levels. The integrated curriculum is also designed to provide opportunities and platforms for students to explore their potential as well-rounded professional in media-related fields.


Start Your Career Here

This programme prepares students to become internationally oriented professionals with broad knowledge of and integrated skills in media and communication industries, including advertising and public relations, publishing and journalism, and creative information technology. Graduates are well positioned to pursue diverse careers in various public and private sectors.


How You Get In

To be eligible for admission, you must satisfy the General Entrance Requirements and the programme specific entrance requirements.

 

Programme specific entrance requirements

  1. For applicants using HKALE qualification to apply for admission
    • Grade D or above in HKASLE Use of English AND grade D or above in HKASLE Chinese Language and Culture, or an equivalent qualification.
  2. For applicants using qualifications other than HKALE to apply for admission, their applications will be considered on a case-by-case basis.
  3. For senior-year admission, applicants are normally expected to have completed the Higher Diploma or Associate Degree award with a CGPA of at least 3.0, or the equivalent, AND attained Grade D or above in HKASLE Use of English and Chinese Language and Culture, or an equivalent qualification.

HKDSE students will apply through JUPAS. They may select this major after admission to the College of Liberal Arts and Social Sciences. For details, click here.

 

 

 


What You Will Be Studying

Major Core Courses (27 credit units)

  • Communication Research Methods
  • International Communication
  • Visual Communication
  • Writing for the Media
  • Media and Society
  • Video Production for Mass Communication
  • Interactive Digital Communication
  • Communication Law and Ethics
  • Communication Practicum
 Electives (27 credit units)

a) Two courses (6 credit units) from the following courses

  • Internet Communication
  • Fundamentals of Persuasive Communication
  • Media and Communication in Chinese Contexts
  • Media, Communication and Public Opinion
  • Topical Studies in Communication
  • Professional Communication Internship

b) Seven courses (21 credit units) selected from the following courses

Three courses (9 credit units) must be writing related (COM2201, COM2502, COM3203, COM3412, COM3413, COM4204, COM4205, COM4208, COM4306).

At least two courses (6 credit units) must be chosen from each of the following two streams. Two courses selected from the COM “Other Electives” can be taken in lieu of the stream requirements.

The same course can be used to satisfy both the writing and stream requirements.

Multimedia Journalism/Publishing Stream

  • News Writing and Reporting
  • Video Editing for Mass Communication
  • Multimedia Authoring
  • Digital Journalism
  • Digital Photojournalism
  • Advertising Production Design
  • Writing for Public Relations
  • News Feature Writing
  • Advanced News Reporting
  • Magazine Writing and Production
  • Cross-platform Publication Design and Layout
  • Television News Reporting
  • Streaming Media

Strategic Communication Stream

  • Fundamentals of Advertising
  • Principles of Public Relations
  • Interactive Digital Communication
  • Event Planning and Management
  • Strategic Media Planning
  • Interactive Advertising
  • Integrated Strategic Communication
  • Internet Communication Management
  • Digital e-Marketing Communication
  • Crisis Communication
  • Campaign Planning and Management
  • Broadcast Advertising
  • Multimedia Campaign Management

Other Electives  

  • Audience Analysis and Media Strategies
  • Current Affairs Documentary Production
  • Television News Production and Anchoring
  • Television News Practicum
  • Radio/News Production
  • Communication and Marketing
  • Consumer Behavior Analysis
  • Introduction to Marketing
  • Consumer Behaviour
  • Globalisation and Socio-cultural Changes
  • Governance in Asia
  • Organisation Behaviour in Public and Private Sectors
  • Basic Psychology
  • Chinese for Advertising
  • Chinese for Mass Media
  • CLASS Summer Professional Internship

 

 


Curriculum

For details about the curriculum requirements, please click here.


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