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BA (Hons) Media and Communication

媒體與傳播榮譽文學士

Year of entry 2010
Mode of funding Government-funded
Programme code 1341
Mode of study Full-time
Indicative intake target 27
Normal duration of programme 3 years
Tuition fee Click here for more information
Application deadline
26 Feb 2010 (Local)
28 Feb 2010 (Non-local)
Programme leader
Dr Joe He
BA (Beijing Broadcasting Institute), MA (Chinese Academy of Social Sciences), PhD (Indiana, US)
General enquiry
joe.he@cityu.edu.hk
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Our Target

This programme is a strategic initiative to meet community needs for professionals in the mass media and communication industries. It focuses on the training of professional communicators with integrated skills to work as journalists, editors, television and radio broadcasters and producers, advertising designers and account managers, public relations officers, integrated marketing specialists, public communication officers in corporations and government agencies, and specialists in content creation, interface design and communication management in the IT industry.

Start Your Career Here

The programme trains students to be internationally oriented professionals with integrated skills for the media and communications sectors, including the broadcast industry (television and radio), the advertising and public relations industry, the publishing and press industry, and the content and creative part of the IT sector. Graduates are positioned for highly diverse careers in these industries.

How Do You Get In

To be eligible for admission, you must satisfy the General Entrance Requirements and have:

  • Grade D or above in HKALE AS-Level Use of English, and
  • Grade D or above in HKALE AS-Level Chinese Language and Culture
or
  • an associate degree, a higher diploma, or an equivalent qualification from a recognized tertiary institution, and
  • a credit or a GPA of at least 2.7 at higher diploma or associate degree level

What You Will Be Studying

Programme Core

  • Introduction to Media and Communication
  • Qualitative Communication Research Methods
  • Internet Communication
  • Quantitative Communication Research Methods
  • International Communication
  • Visual Communication
  • Writing for the Media
  • Media and Society
  • Fundamentals of Persuasive Communication
  • Communication Law and Ethics
  • Media and Communications in Chinese Contexts
  • Media and Communication Projects 
Print Journalism/Publishing
  • News Writing and Reporting
  • Digital Journalism
  • Digital Photojournalism 
  • News Feature Writing
  • Advanced News Reporting
  • Magazine Writing and Production
  • Cross-platform Publication Design and Layout
Advertising/Public Relations
  • Introduction to Advertising
  • Introduction to Public Relations
  • Event Planning and Management
  • Strategic Media Planning
  • Interactive Advertising
  • Integrated Strategic Communication
  • Advertising Production Design
  • Production for Public Relations Communication
  • Crisis Communication
  • Campaign Planning and Management
  • Broadcast advertising
Broadcasting Journalism
  • Video Production for Mass Communication
  • Video Editing for Mass Communication
  • Audience Analysis and Media Strategies
  • Current Affairs Documentary Production
  • Television News Reporting
  • Television News Production and Anchoring
  • Television News Practicum
  • Radio/News Production
New Media/Digital Communication
  • Multimedia Authoring
  • Interactive Digital Communication
  • Internet Communication Management
  • Digital e-Marketing Communication
  • Communication Design
  • Multimedia Campaign Management
  • Streaming Media  
Other Electives
  • Media, Communication and Public Opinion
  • Topical Studies in Communication
  • Introduction to Marketing
  • Consumer Behaviour
  • Globalization and Socio-cultural Changes
  • Governance in Asia
  • Organization Behaviour in Public and Private Sectors
  • Basic Psychology
  • Chinese for the Media and Advertising

Useful Links

Programme Descriptions