BA Media and Communication

Year of Entry 2017
Mode of Funding Government funded
Admission Code 1341
Mode of Study Full time
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Tuition Fee Click here for more information
Programme Leader
Dr Crystal JIANG
General Enquiries
+852 3442 8677 (Phone)
+852 3442 0228 (Fax)

Our Target

This major aims to provide students with current knowledge of the theories and practices of media and communication from an interdisciplinary perspective. It seeks to develop students’ critical and creative abilities in discovering the processes and structure of media and communication in everyday life. Through comparing and contrasting of real-world examples, students learn to apply relevant theories and appropriate methods to analyse the interplay between media and society in various contexts and at different levels. The integrated curriculum is also designed to provide opportunities and platforms for students to explore their potential as well-rounded professional in media-related fields.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award, AND to have attained at least Level 3 or above in HKDSE English Language and Chinese Language or an equivalent qualification.

HKDSE students will apply through JUPAS (JS1106, first-year studies). For details, click here.

What You Will Be Studying

1. Core Courses (27 credit units)

 2. Electives (27 credit units)

Part A: Choose two courses (6 credit units) from the following courses

  • COM2501 Internet Communication
  • COM3107 Fundamentals of Persuasive Communication
  • COM3109 Media and Communication in Chinese Contexts
  • COM3117 Media, Communication and Public Opinion
  • COM4602 Topical Studies in Communication
  • COM4603 Professional Communication Internship

Part B: Choose seven courses (21 credit units) from the following

  • Three courses (9 credit units) must be writing related (COM2201, COM2502, COM3203, COM3412, COM3413, COM4204, COM4205, COM4208, COM4306).
  • At least two courses (6 credit units) must be chosen from each of the following two streams. Two courses selected from the COM “Other Electives” can be taken in lieu of the stream requirements.
  • The same course can be used to satisfy both the writing and stream requirements.

Multimedia Journalism/Publishing Stream

Strategic Communication Stream

  • COM2401 Fundamentals of Advertising
  • COM2402 Principles of Public Relations
  • COM3404 Event Planning and Management
  • COM3406 Strategic Media Planning
  • COM3408 Integrated Strategic Communication
  • COM3411 Interactive Advertising
  • COM3505 Internet Communication Management
  • COM3510 Digital e-Marketing Communication
  • COM4114 Crisis Communication
  • COM4207 Campaign Planning and Management
  • COM4414 Broadcast Advertising
  • COM4506 Multimedia Campaign

Other Electives  

  • COM2116 Audience Analysis and Media Strategies
  • COM2405 Communication and Marketing
  • COM3410 Consumer Behavior Analysis
  • COM4305 Current Affairs Documentary Production
  • COM4307 Television News Production and Anchoring
  • COM4308 Television News Practicum
  • COM4309 Radio News Production
  • AIS4025   Globalization and Socio-Cultural Changes
  • CAH3165 Chinese for Advertising
  • CAH3167 Chinese for Mass Media
  • CB2601    Marketing
  • CLA3100  Summer Professional Internship I
  • MKT3603 Consumer Behaviour
  • POL3306 Organizational Behaviour for Public Management
  • POL3313 Governance in Asia
  • SS2023    Basic Psychology I


For details of the programme’s curriculum structure, , please visit the 'Undergraduate Catalogue' (The catalogue for the 2016 cohort is for reference only. The 2017 catalogue will be published around July 2017)

Start Your Career Here

This major prepares students to become internationally oriented professionals with a broad knowledge of and integrated skills in media and communication industries, including advertising and public relations, multimedia publishing and journalism and creative information technology. Graduates are well positioned to pursue diverse careers in various public and private sectors.