BA Digital Television and Broadcasting


Year of Entry 2017
Mode of Funding Government funded
Admission Code 1356
Mode of Study Full time
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Tuition Fee Click here for more information
Programme Leader
Mr Peter KWAN
Dip (HKBU), MA (HKBU)
General Enquiries
+852 3442 8677 (Phone)
+852 3442 0228 (Fax)



Our Target

The major aims to train students to be professionals in the digital television and broadcasting industry. It puts students at the forefront of broadcasting technology and enables them to learn a broad range of digital media skills, concepts, content, forms, trends and terminologies. It develops and extends students’ creative potential and nurtures their entrepreneurial expertise in a way that encourages them to explore, discover and present unique peculiarities of social realities. It prepares graduates to take up the artistic, innovative, technological and management role in the ever-changing media sector such as television and broadcasting carried through various channels such as terrestrial airwaves, satellite, cable, CCTV, the Internet and mobile platforms.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

HKDSE students will apply through JUPAS (JS1106, first-year studies). For details, click here.


What You Will Be Studying

1. Core Courses (42 credit units)

  • COM2116 Audience Analysis and Media Strategies
  • COM3115 Communication Law and Ethics
  • COM3119 International Communication
  • COM4305 Current Affairs Documentary Production
  • COM4306 Television News Reporting
  • COM4307 Television News Production and Anchoring
  • COM4308 Television News Practicum
  • SM1014 Sound Basics and Design


2. Electives (12 credit units)

  • COM2201 News Writing and Reporting
  • COM2401 Fundamentals of Advertising
  • COM2402 Principles of Public Relations
  • COM2407 Integrated Marketing Communication Principles and Practices
  • COM2509 Interactive Digital Communication
  • COM3408 Integrated Strategic Communication
  • COM3412 Advertising Production Design
  • COM3413 Writing for Public Relations
  • COM3507 Digital Art and Communication
  • COM4603 Professional Communication Internship
  • MGT3424 Principles of Entrepreneurship
  • SM3506 Studio Lighting and Cinematography
  • SM4125 Computer Animation for Interactive Content
  • SM4129 Digital Visual Effects

Curriculum

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue' (The catalogue for the 2016 cohort is for reference only. The 2017 catalogue will be published around July 2017)


Start Your Career Here

This major trains students to be internationally oriented professionals with the knowledge and integrated skills to succeed in the media and communication sectors, particularly the rapidly expanding digital television and broadcasting industry, the advertising and marketing industry, the telecommunications industry and the content and creative sector of the IT industry. Graduates are well positioned to entering a wide range of careers in these industries.