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BA (Hons) in Creative Media

創意媒體榮譽文學士


Year of Entry 2013
Mode of Funding Government funded
Admission Code 1456
Mode of Study Full time
Indicative Intake Target
Please click here for details.
Programme Website Click here to open
Tuition Fee Click here for more information
Direct/Non-JUPAS Application Deadline
28 Feb 2013 (Local & Non-local)
Programme/Major Leader
Dr Linda LAI
BA (CUHK for Major - Eng Lang & Lit, Minor - Fine Arts), MA (Wheaton for Communication and Journalism), PhD (NYU in Cinema Studies)
General Enquiries
+852 3442 8049

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Our Target

This programme addresses the expanding use of digital technologies in creative/artistic production and cultural engagement. The School adopts an inter-disciplinary approach that combines technological literacy, cultural critique, research-based creativity and concept-driven perspectives. Our educational model is based on building bridges between art, science, technology and society. Students receive professional training in state-of-the-art facilities to prepare them for their future careers in the use of art, science and technology in creative industries, innovative education and cultural management.


Start Your Career Here

Graduates are qualified for a broad range of positions in the media industry. The recently revised BA curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest for broadened employability and graduate-level higher education. We expect our graduates to take up jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design.


How You Get In

To be eligible for admission, applicants must satisfy the University's General Entrance Requirements

Consideration will be given to employment record, travel, and other examples of life experience.

Applicants may be invited to sit for a written test and attend an interview to gauge their creative potential. To facilitate the assessment of applications, candidates are strongly encouraged to submit a portfolio of creative works through an on-line system to the School of Creative Media (SCM). Please refer to SCM’s website for the latest submission deadline. Portfolio materials can include still photography, paintings/drawings, sculpture, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing and other forms of imaginative activity. Please click here for details regarding the submission of your portfolio.

HKDSE students will apply through JUPAS. They may select this major after admission to the School of Creative Media. For details, click here.


What You Will Be Studying

After completing the common School Requirements, students will proceed to study a group of 4 Major Core courses that distinguish the BA from the other two SCM majors. These 4 core courses include: Creative Media Studio II (cinematography, sound and video post-production), Creative Media Studio III (electronics, installation and immersive media), one course in critical theories and socially engaged art and one course in narrative studies for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games hypertextual environments and non-linear screen story-telling.

Beginning in the 4th semester and the third year of study, students are free to take any 10-11 electives courses drawn from 12 groups including Art, Society and Culture; Animation; Cinematic Arts; Computational Art, Visualization and Simulation; Sonic and Audio Arts; Photography and Digital Imaging; Intermedia Arts, and the Theory, History and Philosophy of Media Arts. Students are encouraged to focus on certain groups and maintain a broad base education across different groups, based on their unique career needs.

All students undertake a research-based Graduation Thesis, which can be a creative art or critical writing project. Optional internship programmes and overseas exchange are also in place to facilitate students’ networking experience before they graduate. Throughout the four years, students will have regular exposure to world-class artists and creative media professionals who come to SCM as a guests or artists-in-residence.

A strong Student Advising Scheme has also been launched to provide essential guidance and mentoring to students as part of their study plan.


Curriculum

For details about the curriculum requirements, please click here.


Bonus Features

Students will have the opportunity to study in mainland China and/or abroad as exchange student to enrich their educational experiences. Students have previously studied in Turkey, Australia, the US, Europe and others countries in the Asia-Pacific region and will be free to join media work competitions and festivals.


Did You Know?

SCM students and alumni have participated in many competitions that have resulted in outstanding achievements. These include:

  • Asian Cultural Council Grants
  • Interactive Media Category: Silver Award (2010) and Gold Award (2011) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Open Category: Gold Award in the 16th Hong Kong Independent Short Film and Video Awards (ifva) (2011)
  • Award for Best Screenplay in the 30th Hong Kong Film Academy Awards (2011)
  • Live Action Category: ADAA Finalist in Adobe Design Achievement Awards (2011)
  • Division II: “CG Animation Theatre” Excellent Works / Winning Works in ASIAGRAPH (2011)
  • Silver Award in Hong Kong Design Association (HKDA) Global Design Awards (2011)
  • Prize of Effort in 13th DigiCon6 Awards (HK Region) (2012)

Many of our students also go on to study for Master degrees abroad in prestigious schools and universities such as Central St Martin's College of Art and Design (University of the Arts, London), Carnegie Mellon University, New York University, the University of California, Los Angeles and King's College (London).

1000 @ 54.224.75.101