|Year of Entry||2017|
|Mode of Funding||Government funded|
|Mode of Study||Full time|
|Normal Duration of Programme||3 years (for Advanced Standing I); 2 years (for Advanced Standing II)|
|Programme Website||Click here to open|
|Tuition Fee||Click here for more information|
Mr Yuk Yiu IP
BA (State Univ of New York at Binghamton), MFA (Massachusetts College of Art)
+852 3442 8049
This major addresses the expanding use of digital technologies in creative/artistic production and cultural engagement. The School adopts an inter-disciplinary approach that combines technological literacy, cultural critique, research-based creativity and concept-driven perspectives. Our educational model is based on building bridges between art, science, technology and society. Students receive professional training with state-of-the-art facilities to prepare them for their future careers in the use of art, science and technology in creative industries, innovative education and cultural management.
To be considered for admission, you must satisfy the General Entrance Requirements.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.
Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM programmes (1041/1456/1468/1471) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to employment records, travel and other examples of life experience.
For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue' (The catalogue for the 2016 cohort is for reference only. The 2017 catalogue will be published around July 2017)
Graduates are qualified for a broad range of positions in the media industry. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design.
Alumni sharing is available at http://www.scm.cityu.edu.hk/alumni_list.
Students’ showcases are available at http://www.scm.cityu.edu.hk/student_project.
Our “Alumni Spotlight”:
Some works of SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.
The School offers students semester-long exchange study opportunities in mainland China at institutions such as the prestigious Peking University and China Academy of Fine Arts in Beijing, in other parts of Asia such as South Korea and Taiwan, and in European countries where the art and creative industries play a strong role with rich diversity, such as Finland, Switzerland, the UK, Hungary and Ireland. Students also have the chance to study in a choice of over 130 other partner institutions of the University around the globe. The School also encourages students to join overseas summer study programmes, in which students gain broader perspectives and knowledge on the international media art scenes.
The internship programme complements the SCM curricula in training a new generation of interdisciplinary artists and creative professionals fully prepared for the exciting challenges of the fast-growing creative industries. In addition to gaining first-hand industry experience, students also establish friendship and networks for future work. A broad variety of local and overseas creative media internship opportunities (such as graphic/webpage design, game design, animation, photography, music/film production, tv/radio broadcast, app/software development, art administration, art direction) are available.
Students also have the opportunity to study the joint degree programme in creative media and digital media at Leuphana University of Lüneburg, Germany. The programme is available for SCM students in the BACM and BAS majors. Students study for four semesters at SCM and four semesters at Leuphana University’s BA in Digital Media programme. They complete 50% of the graduation requirement of both programmes, and get two degrees – one from Hong Kong and another from Germany.
With the opening of the Run Run Shaw Creative Media Centre, the School also provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.
The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions that have resulted in outstanding achievements, including the following.
Many of our graduates have gone abroad to study their Master’s degrees in prestigious schools and universities such as Nottingham University (film studies), City University London (cultural policy and management), the University of the Arts London (fine arts), Goldsmiths (urban photography), Slade (sculpture) and King’s College (critical theory) in London, Carnegie Mellon University (media art), Buffalo University (architecture), UCLA (media design), USC (digital media), MIT (media design), Oslo University (media studies), University of Art and Design Helsinki (media art), Maryland Institute of Art (sculpture), Duke University (experimental and documentary media), Georgia Institute of Technology (human-computer interaction), Washington University-Seattle (digital media art), National Film and Television School in the UK (animation), Graduate School of Media Design Keio (Japan), IESA (Institut d’Etudes Superieures des Arts) in France (art management/art business), Concordia University (media art) and so on.