BA Creative Media


Year of Entry 2017
Mode of Funding Government funded
Admission Code 1456
Mode of Study Full time
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Programme Website Click here to open
Tuition Fee Click here for more information
Programme/Major Leader
Mr Yuk Yiu IP
BA (State Univ of New York at Binghamton), MFA (Massachusetts College of Art)
General Enquiries
+852 3442 8049



Our Target

This major addresses the expanding use of digital technologies in creative/artistic production and cultural engagement. The School adopts an inter-disciplinary approach that combines technological literacy, cultural critique, research-based creativity and concept-driven perspectives. Our educational model is based on building bridges between art, science, technology and society. Students receive professional training with state-of-the-art facilities to prepare them for their future careers in the use of art, science and technology in creative industries, innovative education and cultural management.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM programmes (1041/1456/1468/1471) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

HKDSE students will apply through JUPAS (JS1041, first-year studies). For details, click here.


What You Will Be Studying

After completing the common School requirements, students will study a group of major core courses that distinguish the BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography, sound and video post-production), Creative Coding, Physical Computing and Tangible Media, Critical Theories and Socially Engaged Practices and Narrative Strategies and Aesthetics for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.

Beyond the School and major core requirements, students are free to take any elective courses from various groups, including Arts and the Sciences; Art of Game and Play; Art, Society and Culture; Animation; Cinematic Arts; Computational Art, Visualisation and Simulation; Intermedia Art Practices; Photography and Digital Imaging; Sonic and Audio Arts; Theory, History and Philosophy of Media Art and Integration and Professionalism. Students are encouraged to design their own mix of electives, – either to focus on certain groups or to maintain a broad-based education across different groups, based on their personal professional objectives.

All students undertake a research-based Graduation Thesis, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan.


Curriculum

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue' (The catalogue for the 2016 cohort is for reference only. The 2017 catalogue will be published around July 2017)


Start Your Career Here

Graduates are qualified for a broad range of positions in the media industry. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design.


Student/Alumni Sharing

Alumni sharing is available at http://www.scm.cityu.edu.hk/alumni_list.

Students’ showcases are available at http://www.scm.cityu.edu.hk/student_project.

Our “Alumni Spotlight”:

Some works of SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.


Student Exchange/Internship

The School offers students semester-long exchange study opportunities in mainland China at institutions such as the prestigious Peking University and China Academy of Fine Arts in Beijing, in other parts of Asia such as South Korea and Taiwan, and in European countries where the art and creative industries play a strong role with rich diversity, such as Finland, Switzerland, the UK, Hungary and Ireland. Students also have the chance to study in a choice of over 130 other partner institutions of the University around the globe. The School also encourages students to join overseas summer study programmes, in which students gain broader perspectives and knowledge on the international media art scenes.

The internship programme complements the SCM curricula in training a new generation of interdisciplinary artists and creative professionals fully prepared for the exciting challenges of the fast-growing creative industries. In addition to gaining first-hand industry experience, students also establish friendship and networks for future work. A broad variety of local and overseas creative media internship opportunities (such as graphic/webpage design, game design, animation, photography, music/film production, tv/radio broadcast, app/software development, art administration, art direction) are available.



Bonus Features

Students also have the opportunity to study the joint degree programme in creative media and digital media at Leuphana University of Lüneburg, Germany. The programme is available for SCM students in the BACM and BAS majors. Students study for four semesters at SCM and four semesters at Leuphana University’s BA in Digital Media programme. They complete 50% of the graduation requirement of both programmes, and get two degrees – one from Hong Kong and another from Germany.

With the opening of the Run Run Shaw Creative Media Centre, the School also provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.


Did You Know?

The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions that have resulted in outstanding achievements, including the following.

  • Principal Prize in the 61st International Short Film Festival Oberhausen
  • Asian Cultural Council Grants 2014
  • Media Art Category: Emerging Talent Award (2016) and Silver Award (2015) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Animation Category: Gold Award (2014) and Silver Award (2014, 2016) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Winner of the 2nd First Feature Film Initiative (Higher Education Institutions Group)
  • Hong Kong Documentary Award in the Chinese Documentary Festival 2014
  • WYNG Masters Award 2013 and 2016
  • Winner of the 2013 Hong Kong Spirit Ambassadors
  • New Face Award in the Art Division of the 17th Japan Media Arts Festival
  • Award for Young Artist (Film and Media Arts) in the Hong Kong Arts Development Awards 2012-2014
  • The Audience’s Favourite Film, The Best Cinematography and The Best Director in the Golden Sugarcane Film Festival 2013
  • Hong Kong Contemporary Art Awards 2012
  • Grand Prize, Best Creativity and Best Film Award in the 8th Fresh Wave Short Film Competition 2012
  • Silver Award in the 8th Screwdriver Film Festival, Taiwan
  • Prize of Effort in 13th DigiCon6 Awards (HK Region) (2012)
  • Contemporary Perspective and Human Rights Concern Awards in 2012 South Taiwan Film Festival
  • Interactive Media Category: Silver Award (2010, 2011 and 2013) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Open Category: Gold Award (2011-2013, 2015-2016) and Sliver Award (2012-2013) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Silver Award in Hong Kong Design Association (HKDA) Global Design Awards (2011)
  • Award for Best Screenplay in the 30th Hong Kong Film Academy Awards (2011)
  • Adobe Design Achievement Awards (2011)
  • Division II: “CG Animation Theatre” Excellent Works/Winning Works in ASIAGRAPH (2011, 2015)
  • Best Experimental Film in the 9th Sedicicorto International Film Festival
  • Special Prize in the 37th Hong Kong International Film Festival (HKIFF)
  • Best Short Documentary in the 2nd Phoenix Video Documentary Award
  • Transmediale 2014, Berlin

Many of our graduates have gone abroad to study their Master’s degrees in prestigious schools and universities such as Nottingham University (film studies), City University London (cultural policy and management), the University of the Arts London (fine arts), Goldsmiths (urban photography), Slade (sculpture) and King’s College (critical theory) in London, Carnegie Mellon University (media art), Buffalo University (architecture), UCLA (media design), USC (digital media), MIT (media design), Oslo University (media studies), University of Art and Design Helsinki (media art), Maryland Institute of Art (sculpture), Duke University (experimental and documentary media), Georgia Institute of Technology (human-computer interaction), Washington University-Seattle (digital media art), National Film and Television School in the UK (animation), Graduate School of Media Design Keio (Japan), IESA (Institut d’Etudes Superieures des Arts) in France (art management/art business), Concordia University (media art) and so on.