BA Creative Media


Year of Entry 2018
Mode of Funding Government funded
Admission Code 1456A
Mode of Study Full time
Indicative Intake Target
Direct Application Places (Local Students) :

22 for the School of Creative Media

Advanced Standing II Places (Local Students only) : 43
Non-Local Students Places : Please click here for details.
Minimum No. of Credits Required 93 (for Advanced Standing I); 69 (for Advanced Standing II)
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Programme Website Click here to open
Tuition Fee Click here for more information
Direct/Non-JUPAS Application Deadline
4 Jan 2018 (Local & Non-local)
Programme/Major Leader
Dr ZHENG Bo
BA (Amherst College), MFA (The Chinese University of Hong Kong), MA (Northwestern University), PhD (University of Rochester)
General Enquiries
+852 3442 8049



Our Target

This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art etc. The curriculum places strong focuses on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice. This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21st century.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

HKDSE students may apply for admission to first-year studies in this major (JS1042) or at the School of Creative Media (JS1041) and may select this major after one year of study.


What You Will Be Studying

After completing the common School requirements, students will study a group of major core courses that distinguish the BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography, sound and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices and Narrative Strategies and Aesthetics of Time-based Media for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.

Beyond the School and major core requirements, students are free to take any elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives.

All students undertake a research-based Graduation Thesis, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan.


Curriculum

For details about the curriculum structure of the programme, please visit the 'Undergraduate Catalogue' (Note: The catalogue for the 2017 cohort is for reference only. The 2018 catalogue will be published around July 2018.)


Start Your Career Here

Graduates are qualified for a broad range of positions in the media, art, design, and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities. 


Student/Alumni Sharing

Alumni sharing is available at http://www.scm.cityu.edu.hk/alumni_list.

Students’ showcases are available at http://www.scm.cityu.edu.hk/student_project.

Our “Alumni Spotlight”:

Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.


Student Exchange/Internship

The School offers students semester-long exchange study opportunities in Mainland China at institutions such as the prestigious Peking University and China Academy of Fine Arts in Beijing, in other parts of Asia such as Japan, Malaysia, South Korea and Taiwan, and in European countries where the art and creative industries play a strong role with rich diversity, such as Finland, Hungary, Ireland and Switzerland. Students also have the chance to study in a choice of over 130 other partner institutions of the University. The School also encourages students to join overseas summer study programmes to gain broader perspectives on and knowledge of the international media art scenes.

The internship programme complements the SCM curricula in training a new generation of interdisciplinary artists and creative professionals fully prepared for the exciting challenges of the fast-growing creative industries. In addition to gaining first-hand industry experience, students establish friendships and networks for future work. A broad variety of local and overseas creative media internship opportunities (such as graphic/webpage/multimedia design, game design, animation, photography, music/film/video production, tv/radio broadcasting, app/software development, art administration and art direction) are available.


Did You Know?

The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions that have resulted in outstanding achievements such as the following:

  • Best New Director, the 36th Hong Kong Film Awards, 2017
  • Grand Prix, the 12th Osaka Asian Film Festival, 2017
  • Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016
  • Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016
  • Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016
  • Bronze Award in the Best Student Invention (Tertiary or above) Category, Hong Kong ICT Awards, 2016   
  • Champion (2016) and First Runner-Up (2012-13), Disney ImagiNations Hong Kong Design Competition
  • Best Local Work (2017), Emerging Talent Award (2016) and Silver Award (2015) in the Media Art Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Gold Award (2011-2013, 2015-2017) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Gold Award (2014) and Silver Award (2014, 2016) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Silver Award (2010, 2011 and 2013) in the Interactive Media Category,  Hong Kong Independent Short Film and Video Awards (ifva)
  • Winners of the 1st and 2nd First Feature Film Initiative (Higher Education Institutions Group), 2015 and 2016
  • Cyberport Judge’s Pick Award (2013), Mobile Match Award (2014), The Audience Award and The Most Kawaii Game (2016), Global Game Jam
  • WYNG Masters Award, 2013 and 2016
  • Principal Prize, the 61st International Short Film Festival Oberhausen, 2015
  • Young ICT Achiever, Hong Kong Computer Society (HKCS) Outstanding ICT Achiever Awards, 2015
  • Excellent Works/Winning Works in Division II: “CG Animation Theatre”, ASIAGRAPH, 2011, 2013- 2015
  • Asian Cultural Council Grants, 2014
  • Hong Kong Documentary Award, the Chinese Documentary Festival, 2014
  • Award for Young Artist (Film and Media Arts), the Hong Kong Arts Development Awards, 2012-2014
  • Winner of the 2013 Hong Kong Spirit Ambassadors
  • New Face Award, the Art Division of the 17th Japan Media Arts Festival, 2013
  • Special Prize, the 37th Hong Kong International Film Festival (HKIFF), 2013
  • The Audience’s Favourite Film, The Best Cinematography and The Best Director, the Golden Sugarcane Film Festival, 2013
  • Best Short Documentary, the 2nd Phoenix Video Documentary Award, 2013
  • Best New Director, the 31st Hong Kong Film Awards, 2012
  • Hong Kong Contemporary Art Awards, 2012
  • Grand Prize, Best Creativity and Best Film Award, the 8th Fresh Wave Short Film Competition, 2012
  • Contemporary Perspective and Human Rights Concern Awards, South Taiwan Film Festival, 2012
  • Best Experimental Film, the 9th Sedicicorto International Film Festival, 2012
  • Silver Award, the Hong Kong Design Association (HKDA) Global Design Awards, 2011
  • Best Screenplay, the 30th Hong Kong Film Awards, 2011
  • Adobe Design Achievement Awards, 2011

Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:

  • Carnegie Mellon University, USA (media art)
  • City University London, UK (cultural policy and management)
  • Concordia University, Canada (media art and sculpture)
  • Duke University, USA (experimental and documentary media)
  • Georgia Institute of Technology, USA (human-computer interaction)
  • Goldsmiths, University of London, UK (urban photography)
  • Graduate School of Media Design, Keio University, Japan (media design)
  • Institut d’Etudes Superieures des Arts, France (art management/art business)
  • King’s College London, UK (critical theory)
  • Maryland Institute of Art, USA (sculpture)
  • Massachusetts Institute of Technology, USA (media design; art, culture and technology)
  • National Film and Television School, UK (animation)
  • Slade School of Fine Art, University College London, UK (sculpture)
  • The University of Art and Design Helsinki, Finland (media art)
  • University of the Arts London, UK (fine arts)
  • University at Buffalo, The State University of New York, USA (architecture)
  • University of California, Los Angeles, USA (media design)
  • The University of Nottingham, UK (film studies)
  • University of Oslo, Norway (media studies)
  • University of Southern California, USA (digital media)
  • University of Washington, USA (digital media art)