BSc Creative Media#


Year of Entry 2017
Mode of Funding Government funded
Admission Code 1468
Mode of Study Full time
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Programme Website Click here to open
Tuition Fee Click here for more information
Programme/Major Leader
Mr Chun Pang YIM
BE (Univ of Melbourne), BSc (Univ of Melbourne)
Deputy Programme/Major Leader
Prof NGO, Chong Wah (Department of Computer Science)
BSc MSc (NTU), PhD (HKUST)
General Enquiries
+852 3442 8049
Remark: This major is jointly offered by the School of Creative Media and the Department of Computer Science.



Our Target

This major produces creative media professionals who are proficient in computing technology. Students also gain a solid foundation in creative processes, including video, sound, photography, storytelling, game design, animation, computer graphics, installation and interactive digital media production.

This major combines core courses from the School of Creative Media and the Department of Computer Science to produce graduates who are able to bridge the gap between the technical and artistic sides of the media field. Graduates use the latest computing and media technologies in the creation of various media including computer games, animation, special effects, sound, wireless and mobile media and Internet applications.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM programmes (1041/1456/1468/1471) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

HKDSE students will apply through JUPAS (JS1041, first-year studies). For details, click here.


What You Will Be Studying

This major combines core courses offered by the Department of Computer Science and the School of Creative Media, providing students with a solid background in both areas. Students have the opportunity to mix with students in both academic units while developing teamwork skills and a true understanding of both fields.

Computer Science courses include computer programming, data structures, database systems, software engineering, computer graphics, and AI game programming. These courses equip students with a solid background in computer science and programming, enabling them to develop software for the media industry.

Creative Media courses include contemporary and new media art, computer animation, computer games, installation, interactivity and creative media studio. These courses provide students with a good understanding of the creative process and the ability to produce content for digital media projects.

Through courses and final-year projects, students have ample opportunities to practise their technical and creative skills, work in teams and develop interesting digital media projects.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.


Curriculum

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue' (The catalogue for the 2016 cohort is for reference only. The 2017 catalogue will be published around July 2017)


Start Your Career Here

This major is ideal for students who have strong interests in both computing technologies and creative media. Our graduates are qualified to work in a wide range of digital media companies in areas such as computer animation, special effects, computer games, Internet-based and mobile media. Graduates become part of creative teams and contribute to both the technical and creative aspects of media projects. With a solid background in both technical and creative elements, our graduates are ideal candidates for future management positions.


Student/Alumni Sharing

Alumni sharing is available at http://www.scm.cityu.edu.hk/alumni_list.

Students’ showcases are available at http://www.scm.cityu.edu.hk/student_project.

Our “Alumni Spotlight”:

Some works of SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.


Student Exchange/Internship

The School offers students semester-long exchange study opportunities in mainland China at institutions such as the prestigious Peking University and China Academy of Fine Arts in Beijing, in other parts of Asia such as South Korean and Taiwan, and in European countries where the art and creative industries play a strong role with rich diversity, such as Finland, Switzerland, the UK, Hungary and Ireland. Students also have the chance to study in a choice of over 130 other partner institutions of the University in the globe. The School also encourages students to join overseas summer study programmes, in which students gain broader perspectives and knowledge on the international media art scenes.

The internship programme complements the SCM curricula in training a new generation of interdisciplinary artists and creative professionals fully prepared for the exciting challenges of the fast-growing creative industries. In addition to gaining first-hand industry experience, students also establish friendship and networks for future work. A broad variety of local and overseas creative media internship opportunities (such as graphic/webpage design, game design, animation, photography, music/film production, tv/radio broadcast, app/software development, art administration, art direction) are available.


Bonus Features

Students are encouraged to submit their works to media festivals and competitions and previous students have won various local and international awards. Students also have access to the extensive software and hardware facilities at the Department of Computer Science laboratories.

All students in the major are welcome to join the BScCM Special Interest Groups (SIGs) supported by the University. This is an extra-curricular professional practice programme for students who are passionate about media practice and creative ideas. SIGs are managed by students under the supervision of faculty advisors. They undertake projects such as innovative computer games, interactive installations, animation and applied artworks, all of which are largely based on students' interests. In past years, Playful Media, the annual SIG showcase, has been conducted with great success and has attracted a great deal of attention from local universities and the creative/new media industries.


Did You Know?

Our students and alumni have participated in many competitions that have resulted in outstanding achievements, including the following.

  • Best Student Invention (Tertiary or above) Bronze Award in the Hong Kong ICT Awards (2016)
  • Best Digital Entertainment (Animation & Visual Effects) Special Mention (Story/Screenplay and Directing) in the Hong Kong ICT Awards (2016)
  • Best Demo Award in Emerging Technologies, ACM SIGGRAPH Asia 2014
  • Best Digital Entertainment (Interaction Design) Bronze Award (2014) and Silver Award (2013) in the Hong Kong ICT Awards
  • Best Creativity Award in the Shanghai-Hong Kong Hackathon 2014
  • Technological Achievement and Certificate of Merit in the Hong Kong Awards for Industries 2014
  • Three-year Incu-Tech Programme for budding technology businesses in Hong Kong Science & Technology Parks Corporation (HKSTP)
  • Interactive Media Category: Silver Award (2011-2013) in the Hong Kong Independent Short Film and Video Awards (ifva)
  • Winner of the Youth Square Logo Design Competition (2012)
  • Best Creativity Award in the MIT GAME JAM 2012 HONG KONG
  • Best Digital Entertainment (Student and Independent Group) and Certificate of Merit: Entertainment Software in Hong Kong ICT Awards (2011)
  • Division II: “CG Animation Theatre” Winning Works in ASIAGRAPH (2011)
  • Cyberport Judge’s Pick Award in the Global Game Jam