|Year of Entry||2017|
|Mode of Funding||Government funded|
|Mode of Study||Full time|
|Normal Duration of Programme||
3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
|Programme Website||Click here to open|
|Tuition Fee||Click here for more information|
Dr Hector RODRIGUEZ
BA (New Schl for Soc Research), MA, PhD (N.Y.)
+852 3442 8049
Media creators are increasingly using scientific concepts in their work. Games, for instance, use ideas from physics, biology and mathematics. Multimedia artists are also learning to collaborate with scientists when producing their work. This ground-breaking new major is a response to this cutting-edge trend in the creative world.
This major emphasises lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Graduates receive professional training in state-of-the-art facilities to prepare them for future careers in the use of art, science and technology in the creative industries, innovative education and cultural management.
This major is especially designed for students who are not afraid to break down the barriers between the arts and the sciences.
To be considered for admission, you must satisfy the General Entrance Requirements.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.
Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM programmes (1041/1456/1468/1471) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to employment records, travel and other examples of life experience.
For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue' (The catalogue for the 2016 cohort is for reference only. The 2017 catalogue will be published around July 2017)
Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.
Alumni sharing is available at http://www.scm.cityu.edu.hk/alumni_list.
Students’ showcases are available at http://www.scm.cityu.edu.hk/student_project.
Our “Alumni Spotlight”:
Some works of SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.
The School offers students semester-long exchange study opportunities in mainland China at institutions such as the prestigious Peking University and China Academy of Fine Arts in Beijing, in other parts of Asia such as South Korean and Taiwan, and in European countries where the art and creative industries play a strong role with rich diversity, such as Finland, Switzerland, the UK, Hungary and Ireland. Students also have the chance to study in a choice of over 130 other partner institutions of the University in the globe. The School also encourages students to join overseas summer study programmes, in which students gain broader perspectives and knowledge on the international media art scenes.
The internship programme complements the SCM curricula in training a new generation of interdisciplinary artists and creative professionals fully prepared for the exciting challenges of the fast-growing creative industries. In addition to gaining first-hand industry experience, students also establish friendship and networks for future work. A broad variety of local and overseas creative media internship opportunities (such as graphic/webpage design, game design, animation, photography, music/film production, tv/radio broadcast, app/software development, art administration, art direction) are available.
Students also have the opportunity to study in the joint degree programme in creative media and digital media at Leuphana University of Lüneburg, Germany. The programme is available for SCM students in the BACM and BAS majors. Students study for four semesters at SCM and four semesters at Leuphana University’s BA in Digital Media programme, complete 50% of the graduation requirement of both programmes, and get two degrees – one from Hong Kong and another from Germany.
With the opening of the Run Run Shaw Creative Media Centre, the School also provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.
The School encourages students to join media art competitions and festivals locally and internationally. As a new programme introduced two years ago, our students and alumni have participated in many competitions that have resulted in outstanding achievements including the following.