BAS New Media


Year of Entry 2018
Mode of Funding Government funded
Admission Code 1471A
Mode of Study Full time
Indicative Intake Target
Direct Application Places (Local Students) :

22 for the School of Creative Media

Advanced Standing II Places (Local Students only) : 20
Non-Local Students Places : Please click here for details.
Minimum No. of Credits Required 93 (for Advanced Standing I); 69 (for Advanced Standing II)
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Programme Website Click here to open
Tuition Fee Click here for more information
Direct/Non-JUPAS Application Deadline
4 Jan 2018 (Local & Non-local)
Major Leader
Dr Miu Ling LAM
PhD (The Chinese University of Hong Kong)
General Enquiries
+852 3442 8049



Our Target

Media creators are increasingly using scientific concepts in their work. Games, for instance, use ideas from physics, biology and mathematics. Multimedia artists are also learning to collaborate with scientists when producing their work. This ground-breaking new major is a response to this cutting-edge trend in the creative world.

This major emphasises lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Graduates receive professional training in state-of-the-art facilities to prepare them for future careers in the use of art, science and technology in the creative industries, innovative education and cultural management.

This major is especially designed for students who are not afraid to break down the barriers between the arts and the sciences.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A)are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

HKDSE students may apply for admission to first-year studies in this major (JS1044) or at the School of Creative Media (JS1041) and may select this major after one year of study.


What You Will Be Studying

After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation.

Students also take basic courses in scientific thinking that have been especially designed to help creative professionals appreciate the scientific process. These courses cover basic physics, biology, chemistry and mathematical concepts and methods with an emphasis on scientific research/visualisation methods and the integration of art, science and culture.

Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media.

All students complete a Graduation Thesis, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.


Curriculum

For details about the curriculum structure of the programme, please visit the 'Undergraduate Catalogue' (Note: The catalogue for the 2017 cohort is for reference only. The 2018 catalogue will be published around July 2018.)


Start Your Career Here

Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.


Student/Alumni Sharing

Alumni sharing is available at http://www.scm.cityu.edu.hk/alumni_list.

Students’ showcases are available at http://www.scm.cityu.edu.hk/student_project.

Our “Alumni Spotlight”:

Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.


Student Exchange/Internship

The School offers students semester-long exchange study opportunities in mainland China at institutions such as the prestigious Peking University and China Academy of Fine Arts in Beijing, in other parts of Asia such as Japan, Malaysia, South Korea and Taiwan, and in European countries where the art and creative industries play a strong role with rich diversity, such as Finland, Hungary, Ireland and Switzerland. Students also have the chance to study in a choice of over 130 other partner institutions of the University. The School also encourages students to join overseas summer study programmes to gain broader perspectives on and knowledge of the international media art scenes.

The internship programme complements the SCM curricula in training a new generation of interdisciplinary artists and creative professionals fully prepared for the exciting challenges of the fast-growing creative industries. In addition to gaining first-hand industry experience, students establish friendships and networks for future work. A broad variety of local and overseas creative media internship opportunities (such as graphic/webpage/multimedia design, game design, animation, photography, music/film/video production, tv/radio broadcasting, app/software development, art administration and art direction) are available.


Did You Know?

The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions that have resulted in outstanding achievements such as the following:

  • Best New Director, the 36th Hong Kong Film Awards, 2017
  • Grand Prix, the 12th Osaka Asian Film Festival, 2017
  • Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016
  • Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016
  • Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016
  • Bronze Award in the Best Student Invention (Tertiary or above) Category, Hong Kong ICT Awards, 2016   
  • Champion (2016) and First Runner-Up (2012-13), Disney ImagiNations Hong Kong Design Competition
  • Best Local Work (2017), Emerging Talent Award (2016) and Silver Award (2015) in the Media Art Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Gold Award (2011-2013, 2015-2017) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Gold Award (2014) and Silver Award (2014, 2016) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Silver Award (2010, 2011 and 2013) in the Interactive Media Category,  Hong Kong Independent Short Film and Video Awards (ifva)
  • Winners of the 1st and 2nd First Feature Film Initiative (Higher Education Institutions Group), 2015 and 2016
  • Cyberport Judge’s Pick Award (2013), Mobile Match Award (2014), The Audience Award and The Most Kawaii Game (2016), Global Game Jam
  • WYNG Masters Award, 2013 and 2016
  • Principal Prize, the 61st International Short Film Festival Oberhausen, 2015
  • Young ICT Achiever, Hong Kong Computer Society (HKCS) Outstanding ICT Achiever Awards, 2015
  • Excellent Works/Winning Works in Division II: “CG Animation Theatre”, ASIAGRAPH, 2011, 2013- 2015
  • Asian Cultural Council Grants, 2014
  • Hong Kong Documentary Award, the Chinese Documentary Festival, 2014
  • Award for Young Artist (Film and Media Arts), the Hong Kong Arts Development Awards, 2012-2014
  • Winner of the 2013 Hong Kong Spirit Ambassadors
  • New Face Award, the Art Division of the 17th Japan Media Arts Festival, 2013
  • Special Prize, the 37th Hong Kong International Film Festival (HKIFF), 2013
  • The Audience’s Favourite Film, The Best Cinematography and The Best Director, the Golden Sugarcane Film Festival, 2013
  • Best Short Documentary, the 2nd Phoenix Video Documentary Award, 2013
  • Best New Director, the 31st Hong Kong Film Awards, 2012
  • Hong Kong Contemporary Art Awards, 2012
  • Grand Prize, Best Creativity and Best Film Award, the 8th Fresh Wave Short Film Competition, 2012
  • Contemporary Perspective and Human Rights Concern Awards, South Taiwan Film Festival, 2012
  • Best Experimental Film, the 9th Sedicicorto International Film Festival, 2012
  • Silver Award, the Hong Kong Design Association (HKDA) Global Design Awards, 2011
  • Best Screenplay, the 30th Hong Kong Film Awards, 2011
  • Adobe Design Achievement Awards, 2011

Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:

  • Carnegie Mellon University, USA (media art)
  • City University London, UK (cultural policy and management)
  • Concordia University, Canada (media art and sculpture)
  • Duke University, USA (experimental and documentary media)
  • Georgia Institute of Technology, USA (human-computer interaction)
  • Goldsmiths, University of London, UK (urban photography)
  • Graduate School of Media Design, Keio University, Japan (media design)
  • Institut d’Etudes Superieures des Arts, France (art management/art business)
  • King’s College London, UK (critical theory)
  • Maryland Institute of Art, USA (sculpture)
  • Massachusetts Institute of Technology, USA (media design; art, culture and technology)
  • National Film and Television School, UK (animation)
  • Slade School of Fine Art, University College London, UK (sculpture)
  • The University of Art and Design Helsinki, Finland (media art)
  • University of the Arts London, UK (fine arts)
  • University at Buffalo, The State University of New York, USA (architecture)
  • University of California, Los Angeles, USA (media design)
  • The University of Nottingham, UK (film studies)
  • University of Oslo, Norway (media studies)
  • University of Southern California, USA (digital media)
  • University of Washington, USA (digital media art)