BBA Global Business


Academic Year of Entry 2023/24
Mode of Funding Government funded
Admission Code 1001
BBA Global Business
Mode of Study Full time
Indicative Intake Target
Local Places : click here (for JUPAS and non-JUPAS)

Non-local Places : click here
Normal Duration of Programme 4 years
Programme Website Click here to open
Tuition Fee Click here for more information
Programme Leader
PhD - Marketing (University of Wisconsin-Madison)
MPhil - Marketing (City University of Hong Kong)
BSc - Economics (Nankai University)
General Enquiries
WhatsApp: 63317712
Remark: For JUPAS applicants, the programme code is JS1001.

Programme Brochure

Programme Video

Why BBA Global Business?

The BBA Global Business programme offers a globally oriented curriculum and opportunities for students to develop a global mindset, think strategically and contribute to companies doing business internationally. Our application-oriented courses prepare the next generation of managers to lead global teams. In the Global Business Consultancy Project, for instance, students will actually work in a multinational corporation and get involved in solving real business problems.

Students have opportunities to enhance their leadership and management skills while working with others from different cultures through study tours, executive forums, career development workshops, structured exchange programmes, internships, and case competitions. Students are offered three semester-based overseas exchange opportunities* (one compulsory and two optional) and take part in lots of other international immersion opportunities to widen their global exposure.

Students can apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University. Upon completion of this joint degree program, students will receive the dual awards conferred by Columbia University and CityU.

* Subject to fulfilling the requirements for participating in the exchange studies.

環球商業工商管理學士課程提供國際化的課程和機會,拓展學生的國際視野和思考能力,有利日後在跨國公司就業。課程以應用為主的教學方法,培訓新一代跨國企業的管理人才,如在「環球商業顧問項目」,學生將與跨國公司合作,解決其真實業務問題。學生透過參加學院的考察團、實習、行政人員聚談和比賽等活動,學習如何領導及管理不同文化背景的團隊。課程提供三個學期制的交換計劃* (一般情況下, 必須參與一次, 為期一學期) 和其他海外交流活動,擴闊學生的國際視野。


* 學生必須履行有關交換計劃的要求

Why BBA Global Business at CityU College of Business?

  1. BBA Global Business programme offers you:
    • 3 exchange studies (1 compulsory & 2 optional) 
    • flexibility to customize your own global curriculum
  2. College of Business is among the top four business schools in Asia (
  3. Entrance scholarships up to HK$265,000 are available for elite students (
  4. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (
  5. Plenty opportunities available for local and overseas competitions and internships, and full support on career development.

Exchange Opportunities

To nurture BBA Global Business students as global elites, students are offered three exchange opportunities, they are required to go abroad for one compulsory exchange1 (either in North America or in Europe2) . There are plenty of resources and challenges for students to develop as global leaders, e.g. study tours, scholarships and global consultancy projects. Students can explore and realise their dreams globally.

Note 1: Subject to fulfilling the requirements for participating in exchange studies.

Note 2: Exchange destinations (subject to continuous review and changes):

North America

  • University of Toronto (exclusive quota for GBU students)
  • University of Minnesota (exclusive quota for GBU students)
  • Queen's University at Kingston
  • Indiana University
  • University of Wisconsin-Madison


  • University of Mannheim (exclusive quota for GBU students)
  • University of Leeds (exclusive quota for GBU students)
  • University of Warwick
  • University of Liverpool
  • Copenhagen Business School

Students could select from the 200+ exchange partners for their exchange studies.

Joint Bachelor's Degree Programme

Students have the opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (

Career Prospects

Graduates of this programme are equipped with the knowledge and skills needed to work as associates in global companies, professional business consulting firms and marketing or management positions in firms doing business internationally. Some examples include:

J.P. Morgan
Bank of America 
Ernst and Young 
BnP Paribas

畢業生具備豐富的知識和專業技能以勝任跨國公司、全球管理諮詢公司及國際企業的營銷或管理等職位。例如:J.P. Morgan 摩根大通,Blackrock 貝萊德,HSBC 香港上海滙豐銀行,Citibank花旗銀行,Ernst and Young安永,等等。

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Scholarships and Financial Assistance

For details of the College of Business Entrance Scholarships for BBA Global Business Major non-JUPAS entrants, please visit

Co-curricular Activities and Learning Support

CB3601 - Global Perspectives on Contemporary Issues

In this course, students are provided with an excellent opportunity to explore and master their business knowledge and gain hands-on experience by investigating global business trends and issues during a course-based study tour. For instance, in 2019 summer, the students went to Prague and Ljubljana together with our EMBA+MPA students to attend classes offered by local university and explore OBOR issues in the two cities.

Global Business Consultancy Project

Final year students provide consultancy services to global businesses in a real business setting and learn from first-hand experience.

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.


Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

  • overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • internship placements in multinational companies to be arranged locally or overseas;
  • networking with top business students admitted locally and overseas;
  • professional mentorships provided by professors and professional practitioners; and
  • cultivation of social responsibility through community services and voluntary work.

Curriculum Structure

Please visit the website for the detailed curriculum.

Website of Current Students

Learn more about BBA Global Business students' curriculum and student activities:


Q. The non-JUPAS intake is very small, so what is the size of the programme?
A. We expect to have around 25 students. The intakes are JUPAS and non-JUPAS, and include local and non-local students.
Q. Do I need to pay the host universities' tuition fee? Is any financial support available for my expenses in the exchange studies?

Host universities waive tuition fees for exchange students. However, students are required to pay their normal tuition and other study-related fees to CityU during the exchange period. Exchange students are also responsible for financing their travel, accommodation, living expenses, visa, insurance, books, etc.

Students may apply for various forms of financial support; please visit the following websites for details:

1. Financial Support for Outbound Exchange Students (e.g. Student Exchange Fund, Special Fund for Non-local Outbound Exchange Students, Joseph Lau Student Exchange Awards, EDB Subsidy Scheme, Scholarships in Support of Student Exchange Programme);

2. CityU Temporary Student Loan for Outbound Exchange Studies.

Q. What IB scores/GCEAL grades have students been admitted with in the past?
A. We interviewed applicants with IB scores >=36 (including bonus) or with grade A in 3 GCEAL subjects last year. We expect students who receive our offers to have IB scores of at least 36 (including bonus) or 3 subjects at grade A in GCEAL, with IELTS >=7.0 / TOEFL >=100.
Q. Do I need to attend an admission interview?
A. Yes, non-JUPAS applicants must attend ONE interview before they can receive any offer from this programme. The interview is usually arranged in January/February. Another interview will be arranged in June/July for shortlisted candidates who cannot attend the interview in January/February or are shortlisted after the January/February interview.
Q. Do you have any IB subject requirements (e.g. HL for certain subjects)?
A. We do not have any IB subject requirements; however, preference may be given to students who have studied SL/HL Mathematics.
Q. Can I take a second major or minor?
A. Yes, you can customise your own Global Business study plan with your second major/minor of interest (subject to fulfilling the requirements of declaring a second major/minor).
Q. Are there any scholarships available?

The College of Business and CityU are committed to nurturing elite students to become future business leaders. Various scholarships are available; please refer to the following for details:

- CityU Scholarships and Prizes