|Academic Year of Entry||2023/24|
|Mode of Funding||Government funded|
BBA Business Decision Analytics
|Mode of Study||Full time|
|Normal Duration of Programme||4 years|
|Programme Website||Click here to open|
|Tuition Fee||Click here for more information|
Dr YUEN Hak Keung
+852 3442 8579 (Phone)
+852 3442 0189 (Fax)
The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:
Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.
Applicants to this programme (admission code: 1026) will be considered for admission to first-year studies in the BBA Business Decision Analytics programme.
Applicants seeking advanced standing entry can submit an application for the following programme:
Click here for the qualifications eligible for advanced standing entry.
To be considered for admission, you must satisfy the General Entrance Requirements.
Please visit the following website for the detailed curriculum:
(Note: The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)
Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:
Janice Fung (Intern in PricewaterhouseCoopers)
Hi, I am Janice who took a gap year in 2019-2020 to work in PwC as a technology consulting intern.
I was assigned to several large-scale system implementation projects. As a member of Business Analyst team, I was responsible for consolidating business requirements, developing business process flows, and preparing presentation deck. I was also assigned to write functional specification as well as prepare test cases as deliverables to clients.
Skills that I applied
The most valuable asset that I gain from Business Decision Analytics Programme (formerly named Business Analysis) is the strict logic which is demanded in every job. What seniors appreciate is not only the ability to execute tasks within tight deadlines but also to bring useful insights to the team using a logical mindset.
Edmond Lau (Intern in TransUnion)
I am Edmond. I was the Human Resources Intern at TransUnion in 2019, I applied the position through our department – Management Sciences. Human Resources is often misunderstood by merely acquiring labor along with managing payrolls and benefits. Indeed, it also plays a vital role in ensuring high organizational performance with different metrics. Apart from providing logistical support to Talent Acquisition, I was assigned to design and analyze surveys to assess the effectiveness on onboarding programmes so as to improve employee retention. Besides, the skills learnt in spreadsheet programming and VBA courses have also allowed me to facilitate smooth operations in the field of Compensation & Benefits.
Statistics can be used everywhere, and it plays a big role in long-term success. With the comprehensive statistical knowledge and programming skills offered in Business Analysis (the former of Business Decision Analytics)), I am better prepared to excel across different disciplines in the age of data.
Venita Ho (Intern in Standard Chartered Bank and Hang Seng Bank)
Hello, I am Venita. In the past two years, I have completed two internships, at the Standard Chartered and Hang Seng Banks.
Intern in Standard Chartered Bank
I made the decision to apply for an internship at the Standard Chartered Bank, and although at first I was only responsible for data input, I soon got the opportunity to do data analysis using Excel.
Intern in Hang Seng Bank
I was offered an internship at Hang Seng Bank through our department in January this year. After learning SAS programming in the last semester, I wanted to gain more experience by working in banking companies. I have met new friends during my internship period, and it is interesting that most of them are also graduates from Department of Management Sciences. This proves that these banking companies are likely to offer jobs to students from our programme. I am certain that our courses provide us with practical skills that will help us in our future careers.
Students are able to obtain internationally recognised professional qualifications including:
Overseas Summer Programmes
Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.
Young Scholars Programme
To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following: