| Academic Year of Entry | 2023/24 |
| Mode of Funding | Government funded |
| Admission Code |
1041 School of Creative Media (options: BA Creative Media, BSc Creative Media, BAS New Media) |
| Mode of Study | Full time |
| Indicative Intake Target |
Non-local Places : click here
|
| Normal Duration of Programme | 4 years |
| Tuition Fee | Click here for more information |
| General Enquiries |
The School of Creative Media (SCM), the region’s first such institution, was founded to nurture a new generation of interdisciplinary artists and creative media professionals, and to develop new ideas and technologies for the creative industries in Hong Kong, Asia and across the world.
Our students are trained across disciplines spanning media arts, computer science, visual design, creative writing, cultural studies and digital technology. We bridge the boundaries between art and science and integrate traditional and new media. We value applied creativity, cultural awareness and critical thinking as much as business sense and entrepreneurial success.
Our internationally recruited faculty members are among the foremost artists and researchers in the field. The School brings a global perspective to the students by forging many international exchange and study trip opportunities with high-calibrated overseas institutional partnerships. Our graduates consistently demonstrate high employability, with the majority now working as independent artists and professionals in the creative industries such as film, television, digital entertainment, advertising, media production and information technology. Many have won prestigious international and local awards for creative and technical innovations.
With strengths arising from a unique mix of East and West, Hong Kong has seen a major expansion in its creative economy and has emerged as a thriving hub of new media culture in Asia and the world. The CityU School of Creative Media has played an instrumental role in this development as the leading force in creative media education and research in Hong Kong.
Applicants to this programme (admission code: 1041) will be considered for admission to first-year studies at the School of Creative Media. Students will have a free choice of majors (current major options: Creative Media (BA); Creative Media (BSc); New Media (BAS)) offered by the School after one year of study.
Applicants seeking advanced standing entry can submit an application for the following programmes:
Click here for the qualifications eligible for advanced standing entry.
To be considered for admission, you must satisfy the General Entrance Requirements.
Portfolio Submission
Applicants may be invited to attend an interview and/or other assessment processes so that SCM can gauge their creative potential. All direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to the School of Creative Media. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to employment records, travel and other examples of life experience.
|
Subject Area |
Course Code |
Course Title |
Credit Units |
|
School Requirement |
SM1702 |
Creative Media Studio I |
6 |
|
SM2702 |
Interdisciplinary Practices in Art, Science and the Humanities |
3 |
|
|
Gateway Education (GE)@ |
(To be taken throughout the 4 years of study) |
||
|
SM1701 |
New Media Art |
3 |
|
CS1103B |
Media Computing |
3 |
|
|
|
Refer to Curriculum Information Record for Common Requirements for details. |
3 |
|
|
GE1401 |
University English |
3 |
|
GE2413 |
Word, Sound and Image: Writing for Creative Media |
3 |
|
|
LC0200A and LC0200B |
English for Academic Purposes 1 # English for Academic Purposes 2 (for students who score Level 3 in HKDSE English Language or Grade E in HKALE AS-level Use of English, or as determined by Language Centre) |
6 |
|
|
GE1501 |
Chinese Civilization – History and Philosophy |
3 |
|
(To be selected by students) |
12 |
|
For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’ (Note: The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)
@ Students may be required to complete CHIN1001 University Chinese 1 according to their entry qualification in Chinese.
* Depending on students’ HKDSE English Language test scores.
# Students who achieve a grade B or above in their overall course results for LC0200A will be permitted to exit the programme at this point. They will achieve 3 credits and will be considered to have satisfied the pre-requisite for entry to the GE English courses.
Students also have the opportunity to study in international joint degree programmes. The Joint Degree in Creative Media and Digital Media, in collaboration with the BA Digital Media programme at the Leuphana University of Lüneburg, Germany, is available for students in the BACM and BAS majors. Students study for four semesters at CityU and four semesters at the host university. They complete 50% of the graduation requirements of both programmes, and get two degrees – one from CityU in Hong Kong and another from the Leuphana University in Germany. Please visit https://www.scm.cityu.edu.hk/programmes/joint-degree-programme for details.
Alumni sharing & Students’ showcases are available at https://www.scm.cityu.edu.hk/alumni-stories
Our “Alumni Spotlight”:
Some works by SCM graduates can be found on CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.
Semester-long exchange study opportunities are offered worldwide. European venues include UK, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency.
The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.
Housed in the Run Run Shaw Creative Media Centre, the School provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.
The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:
Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:
Undergraduate Catalogue (The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)
School of Creative Media
CityU Scholarships for Hong Kong Talents
| Programme Title |
BA Creative Media
文學士(創意媒體)
|
| Programme Video | |
| Our Target |
This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art etc. The curriculum places strong focuses on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice. This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21st century. |
| What You Will Be Studying |
After completing the common School requirements, students will study a group of major core courses that distinguish the BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography, sound and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices, Contemporary & New Media Art and Narrative Strategies and Aesthetics of Time-based Media for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling. Beyond the School and major core requirements, students are free to take any elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives. All students undertake a research-based Graduation Thesis/Project, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis. Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan. |
| Start Your Career Here |
Graduates are qualified for a broad range of positions in the media, art, design, and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities. |
| Joint Degree Programme |
For details, please visit https://www.scm.cityu.edu.hk/programmes/joint-degree-programme |
| Student/Alumni Sharing |
Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories. Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BACM#section--student-work. Our “Alumni Spotlight”:
Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49. |
| Student Exchange/Internship |
Semester-long exchange study opportunities are offered worldwide. European venues include UK, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency. The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.
|
| Bonus Features |
Students also have the opportunity to study in international joint degree programmes. The Joint Degree in Creative Media and Digital Media, in collaboration with the BA Digital Media programme at the Leuphana University of Lüneburg, Germany, is available for students in the BACM and BAS majors. Students study for four semesters at CityU and four semesters at the host university. They complete 50% of the graduation requirements of both programmes, and get two degrees – one from CityU in Hong Kong and another from the Leuphana University in Germany. With the opening of the Run Run Shaw Creative Media Centre, the School also provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.
|
| Did You Know? |
The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:
Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:
|
| Useful Links |
Undergraduate Catalogue (The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)
|
| Programme/Major Leader |
Dr Max HATTLER
BA (Goldsmiths, Univ of London), MA (Royal College of Art), ProfDoc (Univ of East London)
|
| General Enquiries |
+852 3442 8049
|
