| Academic Year of Entry | 2023/24 |
| Mode of Funding | Government funded |
| Admission Code |
1042 BA Creative Media |
| Mode of Study | Full time |
| Indicative Intake Target |
Non-local Places : click here
|
| Normal Duration of Programme | 4 years |
| Tuition Fee | Click here for more information |
| Major Leader |
Dr Max HATTLER
BA (Goldsmiths, Univ of London), MA (Royal College of Art), ProfDoc (Univ of East London)
|
| General Enquiries |
+852 3442 8049
|
This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video games and new media art. The curriculum strongly focuses on applied learning and integrated training in creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice. This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industries and media sector of the 21st century.
Applicants to this programme (admission code: 1042) will be considered for admission to first-year studies in the Bachelor of Arts in Creative Media programme.
Applicants seeking advanced standing entry can submit an application for the following programme:
Click here for the qualifications eligible for advanced standing entry.
To be considered for admission, you must satisfy the General Entrance Requirements.
Portfolio Submission
Applicants may be invited to attend an interview and/or other assessment processes so that SCM can gauge their creative potential. All direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to the School of Creative Media. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to employment records, travel and other examples of life experience.
|
Subject Area |
Course Code |
Course Title |
Credit Units |
|
School Requirement |
SM1702 |
Creative Media Studio I |
6 |
|
SM2702 |
Interdisciplinary Practices in Art, Science and the Humanities |
3 |
|
|
Gateway Education (GE)@ |
(To be taken throughout the 4 years of study) |
|
|
|
SM1701 |
Contemporary and New Media Art |
3 |
|
SM2715 |
Creative Coding |
3 |
|
|
SM1103A |
Introduction to Media Computing |
3 |
|
|
GE1401 |
University English |
3 |
|
GE2413 |
Word, Sound and Image: Writing for Creative Media |
3 |
|
|
LC0200A and LC0200B |
English for Academic Purposes 1 # English for Academic Purposes 2 (for students who score Level 3 in HKDSE English Language or Grade E in HKALE AS-level Use of English, or as determined by Language Centre) |
6 |
|
|
GE1501 |
Chinese Civilization – History and Philosophy |
3 |
|
|
(To be selected by students) |
12 |
For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’ (Note: The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)
@ Students may be required to complete CHIN1001 University Chinese 1 according to their entry qualification in Chinese.
* Depending on students’ HKDSE English Language test scores.
# Students who achieve a grade B or above in their overall course results for LC0200A will be permitted to exit the programme at this point. They will achieve 3 credits and will be considered to have satisfied the pre-requisite for entry to the GE English courses.
For details, please visit: https://www.scm.cityu.edu.hk/programmes/ug-plus-tpg.
Students also have the opportunity to study in international joint degree programmes. The Joint Degree in Creative Media and Digital Media, in collaboration with the BA Digital Media programme at the Leuphana University of Lüneburg, Germany, is available for students in the BACM and BAS majors. Students study for four semesters at CityU and four semesters at the host university. They complete 50% of the graduation requirements of both programmes, and get two degrees – one from CityU in Hong Kong and another from the Leuphana University in Germany. Please visit https://www.scm.cityu.edu.hk/programmes/joint-degree-programme for details.
Graduates are qualified for a broad range of positions in the media, art, design, and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. BACM graduates should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.
Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BACM#section--student-work.
Our “Alumni Spotlight”:
Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.
Semester-long exchange study opportunities are offered worldwide. European venues include UK, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency.
The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.
Housed in the Run Run Shaw Creative Media Centre, the School provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.
The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:
Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:
Undergraduate Catalogue (The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)
School of Creative Media
CityU Scholarships for Hong Kong Talents
