BSc Creative Media#

理學士(創意媒體)#


Academic Year of Entry 2022/23
Mode of Funding Government funded
Admission Code 1043
BSc Creative Media#
Mode of Study Full time
Normal Duration of Programme 4 years
Tuition Fee Click here for more information
Major Leader
Dr Kening ZHU
BSc (Huazhong Univ of Science and Technology), PhD (National Univ)
Deputy Major Leader
Dr Antoni Bert CHAN (Department of Computer Science)
BSc (Cornell), MEng (Cornell), PhD (UC San Diego), SMIEEE
General Enquiries
+852 3442 8049
Remark: This major is jointly offered by the School of Creative Media and the Department of Computer Science.
For JUPAS applicants, the programme code is JS1043.



Programme Video


Our Target

This major produces creative media professionals proficient in computing technology. Students also gain a solid foundation in the creative processes, including video, sound, photography, storytelling, game design, animation, computer graphics, installation, and interactive digital media production.

The Major combines core courses from the School of Creative Media and the Department of Computer Science to produce graduates who are able to bridge the gap between the technical and artistic sides of the media field. Graduates will be capable of using the latest computing and media technologies in the creation of various media including computer games, animation, special effects, sound, wireless and mobile media, internet application and interactive installation. 


Admission Arrangements for Direct/Non-JUPAS Applicants

Applicants to this programme (admission code: 1043) will be considered for admission to first-year studies in the Bachelor of Science in Creative Media programme.

Applicants seeking advanced standing entry can submit an application for the following programme:

  • BSc Creative Media (admission code: 1468A)

Click here for qualifications eligible for advanced standing entry.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes so that SCM can gauge their creative potential. All direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to the School of Creative Media. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience


Curriculum Structure

Subject Area

Course Code

Course Title

Credit

Units

School Requirement

SM1702

Creative Media Studio I

6

SM2702

Interdisciplinary Practices in Art, Science and the Humanities

3

Gateway Education (GE)@

(To be taken throughout the 4 years of study)

 
  • School-specified Courses

SM1701

Contemporary and New Media Art

3

CS1103B

Media Computing

3

Choose one of the following courses:

3

   MA1200

Calculus and Basic Linear Algebra I

 

   MA1501

Coordinate Geometry

 

   MA2185

Discrete Mathematics

 

   CS2402

Introduction to Computational Probability Modeling

 
  • GE English Courses *

GE1401

University English

3

GE2413

Word, Sound and Image: Writing for Creative Media

3

LC0200A  and LC0200B

English for Academic Purposes 1 #

English for Academic Purposes 2

(for students who score Level 3 in HKDSE English Language or as determined by Language Centre)

 

6

  • GE Chinese Course

GE1501

Chinese Civilization – History and Philosophy

3

  • GE Distributional Courses
 

(To be selected by students)

12

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue(Note: The catalogue for the 2021 cohort is for reference only. The 2022 catalogue will be published around July 2022.)

 

@ Students may be required to complete CHIN1001 University Chinese 1 according to their entry qualification in Chinese.

* Depending on students’ HKDSE English Language test scores.

# Students who achieve a grade B or above in their overall course results for LC0200A will be permitted to exit the programme at this point. They will achieve 3 credits and will be considered to have satisfied the pre-requisite for entry to the GE English courses.

 


What You Will Be Studying (Major)

This Major combines core courses offered by the School of Creative Media and the Department of Computer Science, providing students with a solid background in both areas. Students have the opportunity to mix with students in both academic units while developing team-work skills and a true understanding of both fields.

Computer Science courses cover topics such as computer programming, data structures, database systems, applied algorithm, software engineering principles and practices, computer graphics, and AI game programming. These courses will equip students with a solid background in computer science and programming, which will enable them to develop software for the media industry.

Creative Media courses cover topics such as computer animation, computer games, visual communication, installation, interactivity and industry internship. These courses provide students with a good understanding of the creative process and the ability to produce contents for digital media projects.

Through courses and final-year projects, students have ample opportunities to practise their technical and creative skills, work in teams, and develop interesting digital media projects.

Students can also take Free Electives or Minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan. 


Bachelor’s and Master’s Degrees


Start Your Career Here (Major)

This Major is ideal for students with a strong technical background and who are also interested in creative media. Graduates will be qualified to work in a wide range of digital media companies, in areas including computer animation, special effects, computer games, internet-based media and mobile media. Graduates will be part of creative teams and contribute to both the technical and creative aspects of media projects. With a solid background in both technical and creative elements, our graduates will be ideal candidates for future management positions. 


Student/Alumni Sharing

Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BScCM#section--student-work.

Our “Alumni Spotlight”:

Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.


Student Exchange/Internship

Semester-long exchange study opportunities are offered worldwide with over 160 partner institutions. European venues include UK, Ireland, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency.

The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.  

 


Bonus Features

Housed in the Run Run Shaw Creative Media Centre, the School provides a regular schedule of in-house exhibitions and presentations by SCM faculty and students, along with internationally recognised media artists and scholars.


Did You Know?

The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:

  • Best Art Direction, the 39th Hong Kong Film Awards, 2020
  • Grand Prize and Regional Gold Award (2020) and Asia Grand Prize (2019), DigiCon6 Asia
  • The Golden Nica in Digital Communities Category, Prix Ars Electronica 2020
  • Giga-Hertz Production Prize, Giga-Hertz Award 2020
  • Award for Young Artist (Media Arts) (2012-14, 2018-20), Award for Young Artist (Film) (2012), Award for Young Artist (Visual Arts) (2017), and Artist of the Year (Film) (2017), the Hong Kong Arts Development Awards
  • Gold Award (2011-2013, 2015-2017, 2020) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Gold Award (2014, 2020), Silver Award (2014, 2016, 2018) and Excellence Award (2018) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • WMA Masters Award 2013, 2016 and 2020, WMA Commission Recipient 2018
  • Gold Award, Tier 1 - Animation Start-ups, The 7th Animation Support Program, 2020
  • Gold Award, Tier 3 - Small Animation Enterprises with Training in Advance Productions, The 6th Animation Support Program, 2019
  • Winners of the 1st, 2nd, 4th and 5th First Feature Film Initiative (Higher Education Institutions Group), 2015, 2016, 2018 and 2019
  •  ‘New Wave: Creatives’ - The Fashion Awards, 2019
  • Top Talent 2019, Adobe Design Achievement Awards
  • Hong Kong Publishing Biennial Awards in Children and Teenage Category, 2019
  • Silver Award in the Student Innovation (Post-secondary and Undergraduate) Category, Hong Kong ICT Awards, 2019
  • Best Local Work (2017), Emerging Talent Award (2016), Gold Award (2018) and Silver Award (2015, 2019) in the Media Art Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Best Animated Feature, the Oscars, 2018
  • Best Art Direction and Best Visual Effects, the 37th Hong Kong Film Awards, 2018
  • One of the Ten Outstanding Young Persons in Hong Kong, 2018
  • Winner of the Hong Kong Human Rights Arts Prize, 2018
  • Excellent Works/Winning Works in Division II: “CG Animation Theatre”, ASIAGRAPH, 2011, 2013- 2015, 2018
  • Best New Director, the 36th Hong Kong Film Awards, 2017
  • Grand Prix, the 12th Osaka Asian Film Festival, 2017
  • Best Makeup and Costume Design, the 54th Golden Horse Awards, Taiwan, 2017
  • Cyberport Judge’s Pick Award (2013), Mobile Match Award (2014), The Audience Award and The Most Kawaii Game (2016), The Best Boardgame Award (2017), Global Game Jam Hong Kong
  • Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016
  • Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016
  • Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016
  • Bronze Award in the Best Student Invention (Tertiary or above) Category, Hong Kong ICT Awards, 2016   
  • Champion (2016) and First Runner-Up (2012-13), Disney ImagiNations Hong Kong Design Competition
  • Principal Prize, the 61st International Short Film Festival Oberhausen, 2015
  • Young ICT Achiever, Hong Kong Computer Society (HKCS) Outstanding ICT Achiever Awards, 2015
  • Asian Cultural Council Grants, 2014
  • Silver Award (2010, 2011 and 2013) in the Interactive Media Category,  Hong Kong Independent Short Film and Video Awards (ifva)
  • New Face Award, the Art Division of the 17th Japan Media Arts Festival, 2013
  • Special Prize, the 37th Hong Kong International Film Festival (HKIFF), 2013
  • Best New Director, the 31st Hong Kong Film Awards, 2012
  • Hong Kong Contemporary Art Awards, 2012
  • Grand Prize, Best Creativity and Best Film Award, the 8th Fresh Wave Short Film Competition, 2012
  • Best Screenplay, the 30th Hong Kong Film Awards, 2011

Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:

  • Carnegie Mellon University, USA (media art)
  • City University London, UK (cultural policy and management)
  • Concordia University, Canada (media art and sculpture)
  • Duke University, USA (experimental and documentary media)
  • Georgia Institute of Technology, USA (human-computer interaction)
  • Goldsmiths, University of London, UK (urban photography, visual anthropology)
  • Graduate School of Media Design, Keio University, Japan (media design)
  • Institut d’Etudes Superieures des Arts, France (art management/art business)
  • King’s College London, UK (critical theory)
  • Maryland Institute College of Art, USA (sculpture)
  • Massachusetts Institute of Technology, USA (media design; art, culture and technology)
  • National Film and Television School, UK (animation)
  • Pratt Institute, USA (animation and motion arts)
  • Slade School of Fine Art, University College London, UK (sculpture)
  • The University of Art and Design Helsinki, Finland (media art)
  • The Royal College of Art, UK (visual communication design)
  • University of the Arts London, UK (fine arts, fashion photography)
  • University at Buffalo, The State University of New York, USA (architecture)
  • University of California, Los Angeles, USA (media design)
  • The University of Nottingham, UK (film studies)
  • University of Oslo, Norway (media studies)
  • University of Southern California, USA (digital media)
  • University of Washington, USA (digital media art)