Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication)

媒體與傳播系 [選項: 文學士(數碼電視與廣播)、文學士(媒體與傳播)]


Academic Year of Entry 2023/24
Mode of Funding Government funded
Admission Code 1106
Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication)
Mode of Study Full time
Normal Duration of Programme 4 years
Tuition Fee Click here for more information
Remark: For JUPAS applicants, the programme code is JS1106



Programme Video

Programme Video

Programme Brochure


Department of Media and Communication

Housed in the landmark Run Run Shaw Creative Media Centre, the Department of Media and Communication offers innovative academic programmes that focus on media convergence. Unlike traditional curricula that segregate different modes of mass communication, we aim to train professional communicators capable of working in an environment of media convergence and information integration – an environment that spans journalism, broadcasting and TV, advertising, public relations and new media. To that end, we integrate new technologies, media skills, communication theories and creativity in our education.

The Department’s teaching and research activities are supported by a state-of-the-art integrated and inter-compatible digital multimedia platform. Our facilities include digital TV filming/editing studios, 3D virtual TV/audio recording/advertising filming/design studios, new media and eye-tracking laboratories.

During their undergraduate studies, our students have many opportunities to travel abroad on study trips, participate in student exchanges and engage in overseas internships. Our graduates are rapidly employed after graduation and enter a wide range of professions and careers, such as media industries, telecommunications, advertising/public relations, and business and education.


The Department currently offers the following two majors:

  • BA Media and Communication
  • BA Digital Television and Broadcasting

Admission Arrangements for Direct/Non-JUPAS Applicants

Applicants of this programme (admission code: 1106) will be considered for admission to first-year studies at the Department of Media and Communication. Students will enter a major (current major options: Media and Communication; Digital Television and Broadcasting) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.

# based on CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses

Applicants eligible for advanced standing entry may submit an application to the following programmes:

  • BA Media and Communication (admission code: 1341A)
  • BA Digital Television and Broadcasting (admission code: 1356A)

Click here for the qualifications eligible for advanced standing entry.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.


Curriculum Structure

Year 1 - Semester A (Total number of credit units: 15)

Course Code and Title

Credit Units

University requirement (6 credits)

 

GE1401  University English 1

3

GE1501  Chinese Civilisation - History and Philosophy

3

College requirement (3 credits)

 

One College Foundation course 2

3

Gateway Education (3 credits)

 

One College-specified course 3

3

Foundation-year Course (3 credits)

 

COM2105 Visual Communication 4

3

Year 1 - Semester B (Total number of credit units: 15)

Course Code and Title

Credit Units

University requirement (3 credits)

 

GE2412  English for the Humanities and Social Sciences 

3

College requirement (3 credits)

 

One College Foundation course 2

3

Gateway Education (6 credits)

 

One GE course (Distributional Area)

3

One College-specified course 3

3

Foundation-year Course (3 credits)

 

COM2118 Media and Society 4

3

 

Note 1 Students whose entry qualification in English falls below Level 4 in HKDSE English Language OR Grade D in HKALE AS-level Use of English are required to complete two 3-credit unit courses, LC0200A English for Academic Purposes 1 and LC0200B English for Academic Purposes 2, prior to taking the above GE English courses.
Note 2 Students should complete both of the two College foundation courses each from the liberal arts group and the social science group in their first-year of study as indicated in the above study plan. Students should not take the foundation course offered by their home department for fulfillment of the College Requirement.
Note  Students are strongly advised to take two College-specified courses as indicated in the above study plan. 
Note  Students are strongly advised to take two Foundation-year courses as indicated in the above study plan. 

Bachelor’s and Master’s Degrees

Undergraduate plus CityU Taught Postgraduate Degree Programmes

BA Media and Communication and MA Communication and New Media
(MA offered by Department of Media and Communication)
文學士(媒體與傳播) 及 文學碩士(傳播與新媒體)


BA Media and Communication and MA Integrated Marketing Communication
(MA offered by Department of Media and Communication)
文學士(媒體與傳播) 及 文學碩士(整合營銷傳播)

BA Media and Communication and MA Language Studies

(MA offered by Department of Linguistics and Translation)
文學士(媒體與傳播) 及 文學碩士(語言研究)

BA Media and Communication and MA Creative Media
(MA offered by School of Creative Media)
文學士(媒體與傳播) 及 文學碩士(創意媒體)

BA Media and Communication and MSc Marketing
(MSc offered by Department of Marketing in the College of Business)
文學士(媒體與傳播) 及 理學碩士(市場營銷學)

BA Digital Television and Broadcasting and MA Communication and New Media

(MA offered by Department of Media and Communication)
文學士(數碼電視與廣播) 及 文學碩士(傳播與新媒體)

BA Digital Television and Broadcasting and MA Integrated Marketing Communication

(MA offered by Department of Media and Communication)
文學士(數碼電視與廣播) 及 文學碩士(整合營銷傳播)

BA Digital Television and Broadcasting and MA Language Studies

(MA offered by Department of Linguistics and Translation)
文學士(數碼電視與廣播) 及 文學碩士(語言研究)

BA Digital Television and Broadcasting and MA Creative Media
(MA offered by School of Creative Media)
文學士(數碼電視與廣播) 及 文學碩士(創意媒體)

BA Digital Television and Broadcasting and MSc Marketing
(MSc offered by Department of Marketing in the College of Business)
文學士(數碼電視與廣播) 及 理學碩士(市場營銷學)

Undergraduate plus Overseas Taught Postgraduate Degree Programmes

BA Media and Communication and Master of Science in Advertising
(MS offered by University of Illinois at Urbana-Champaign)

BA Digital Television and Broadcasting and Master of Science in Advertising
(MS offered by University of Illinois at Urbana-Champaign)

For details, please refer to https://www.cityu.edu.hk/class/ug/bachelor_degree_prog.aspx



Major Option(s) Currently Available (The University reserves the right to make changes to the major offerings.)