| Academic Year of Entry | 2023/24 |
| Mode of Funding | Government funded |
| Admission Code | 1119A |
| Mode of Study | Full time |
| Indicative Intake Target |
Non-local Places : click here
|
| Normal Duration of Programme | 3 years (for Advanced Standing I); 2 years (for Advanced Standing II) |
| Programme Website | Click here to open |
| Tuition Fee | Click here for more information |
| Programme/Major Leader |
Dr Vincent FOK
DBA (University of South Australia)
+852 3442 7973 (Phone)
+852 3442 0346 (Fax)
|
| General Enquiries | |
| Admissions Tutor |
Mr Alex THAM
MBA (University of Exeter)
+852 3442 7851 (Phone)
+852 3442 0346 (Fax)
|
We help students to develop the ability to identify, understand and satisfy customers in various contexts through the acquisition of skills in marketing analysis, planning and implementation. This programme enables students to become effective marketing managers by equipping them with the necessary professional marketing knowledge.
CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:
i-Marketing +
The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTELLIGENCE. With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.
Global Marketing Stream
The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period. All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.
Marketing Analytics Stream
The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies. Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing. Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field.
Joint Degree Programmes with ESSEC Business School (ESSEC) and National Taiwan University (NTU)
The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.
市場營銷學系提出嶄新的「i-Marketing + Global Marketing & Marketing Analytics」培訓概念，致力於培育營銷專才及商業領袖：
i-Marketing +
現今市場營銷早已走進新時代。課程設計以實戰為本，涵蓋如何應用各種互聯網工具，了解及抓住最合適的顧客群，達致營銷最高的效益，此外，透過每年舉辦的「傑出學生巿場顧問計劃」，讓學生掌握更多實戰經驗。
「i」的意思是:
「環球市場營銷」專業
旨在鼓勵學生積極面向世界，了解各地文化特色, 培養學生成為具環球視野的營銷精英，將來為企業靈活制定相關地區和國家的營銷策略。學生須修讀一門外語，並有機會參加多次海外交換生計劃，讓學生具備充分的能力和堅實的基礎，在未來職場環境中取得成功。
「營銷數據分析」專業
旨在培養學生成為大數據營銷專才，擁有極強的數據分析力，能解讀及利用數據制定具成效的營銷策略。學生具備數學和統計學的專業知識，精於社交媒體和數碼營銷，為企業從大數據中發掘商機。學生更可參加與數據分析相關的實習和專業認證課程，成為未來數據營銷領域中具認證的專才。
與法國和台灣著名學府合辦雙聯學士學位課程
學系特別鼓勵學生擴闊國際視野，多參加交換生計劃及海外實習，學系更分別與頂尖的法國高等經濟商業學院(ESSEC)和國立台灣大學 (NTU)合辦雙學位課程，讓優秀的學生在四年內獲取兩個國際性的學位，培養多元文化觸覺，打造全方位的職場競爭力，開拓自己的事業版圖。
The CityU BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. CityU BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.
The College of Business is among the top three business schools in Asia (https://www.cb.cityu.edu.hk/aboutus/recognition/rankings/)
Entrance scholarships of up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)
Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.
Business Career Services
The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing
• Personalised service
• Up-to-date information
• Sustainable networks
• Coordinated advisors
To be considered for admission, you must satisfy the General Entrance Requirements. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.
For further details of the admission and interview requirements, please contact the Department of Marketing.
Applications will be considered on a case-by-case basis.
HKDSE students will apply for admission to first-year studies (JS1007) through JUPAS.
Major courses:
For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'
(Note: The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)
Company Consultancy Project
We emphasise current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants and their tasks involve understanding consumer buying behaviour, analysing key competitors and formulating creative and cost-effective marketing strategies, to explore new business opportunities.
Our Company Partners
Company Consultancy Projects
The Company Consultancy Projects are well recognised in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.
Some of our Company Partners
| Bank of Communications Trustee Ltd. | BOC Group Life Assurance Company Limited |
| Capture HK | Chiron Healthcare Group Limited |
| CLUB by HKT | CooperVision Hong Kong Limited |
| Fotomax (F.E.) Limited | Futu Securities International (Hong Kong) Limited |
| Great Eagle Holdings Limited | Golden Resource Development Limited |
| Hays | Heep Hong Society |
| Kabushikigaisha Ltd. | Link REIT |
| Livi Bank Limited | Moment Health |
| Otsuka Pharmaceutical (H.K.) Limited | Price.com.hk Limited |
| Property.hk | QP Group |
| Shanghai Pudong Development Bank Co., Ltd. | Whealthfields (Hong Kong) Limited |
| Zkin Advanced Beauty | Ztore HK Limited |
Internship Programme
Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.
Business Leader Forum
To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).
Mr Kunal Parwani
Head or Risk, Asia-Pacific (Regulated Businesses)
Amazon
“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.
Mr Vincent Ha
Co-founder & CEO
VeTrackr Limited
“I really enjoyed the courses in CityU Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityU Marketing”.
Ms Sherry Cheung
Managing Director
Ad Hoc Marketing Communication Limited
“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.
Overseas Summer Programmes
It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!
“No matter where you are, led your colorful life!”
It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.
“Endeavor something remarkable when you are young.”
Orientation Camp
Strategic Marketing Committee
More can be found at https://www.cb.cityu.edu.hk/mkt/bbamkt/Fruitful-U-life/Student-Activities/
