BBA Business Analysis

工商管理學士(商業分析)


Year of Entry 2020
Mode of Funding Government funded
Admission Code 1186A
Mode of Study Full time
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Programme Website Click here to open
Facebook https://www.facebook.com/cityuBANL/
Tuition Fee Click here for more information
Direct/Non-JUPAS Application Deadline
2 Jan 2020 (Local & Non-local)
Programme Leader
Dr YEUNG Miu Han Iris
BSocSc (HKU), MSc, DIC (London), PhD (Kent)
+852 3442 8566 (Phone)
+852 3442 0189 (Fax)



Why BBA Business Analysis?

The BBA Business Analysis (BANL) programme is specifically designed to meet the business demand for deep data analytical skills and to provide a comprehensive training in business analytics, statistics, business intelligence, risk management, marketing analysis, business knowledge and communication skills.

  • 學習商業分析數據統計商業智能風險管理
  • 學習如何利用SAS, SPSS, Excel VBA等工具管理及分析龐大企業數據
  • 獲得國際專業組織認可,如SAS資格認證金融風險管理考試
  • 幫助你準備在金融、商業及政府部門中擔任統計分析管理職位

Why BBA Business Analysis at CityU College of Business?

  1. BBA Business Analysis programme offers you offers you:
    • Learn business analytics, statistics, business intelligence, risk management
    • Learn how to manage and analyse huge volume of business data using SAS, SPSS and Excel VBA
    • Obtain internationally recognized professional qualifications including SAS Certification and Financial Risk Manager (FRM) Examinations
    • Prepare you for a statistical, analytical and managerial position in the financial, commercial, and government sector
    • Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University* (http://gs.columbia.edu/cityu-hk/)

  2. College of Business is among the top four business schools in Asia (http://www.cb.cityu.edu.hk/aboutus/recognition/rankings/)
  3. Entrance scholarships up to HK$265,000 are available for elite students (http://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)
  4. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (http://www.cb.cityu.edu.hk/ug/admissions/exchange)
  5. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Career Prospects

BBA BANL graduates are prepared for statistical, analytical and managerial positions in financial, commercial and government sectors.

 


Summer Internship Programme

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:

 

Fred Chan (Intern in DBS Bank)

 

Job Nature

Hello, I am Fred. I have worked in the Development Bank of Singapore (DBS) since August 2013. My main duty is to analyse products and produce accurate reports.

How can I find this internship?

The department already has a long-term relationship with DBS, and cooperates with DBS to set up this internship programme every year. If DBS has an internship vacancy, they will contact the Department, and students will then be invited to take part in the programme. The main selection criteria are previous working experience and academic performance (e.g., SAS and VBA).

How does the knowledge learned in the major fit my job?

The knowledge I gained is highly related to my job. In the daily analysis, I mainly use SAS and Excel VBA programming to handle and analyse large amount of data. Those programming skills are our competitive advantage. I also learnt a lot about data mining tools and different statistical models in my major. This is very useful for analysing different structures and types of data in my job.

How can I effectively study a Business Analysis major if I did not study M1, M2, Pure Mathematics and Computer subjects in my secondary school?

I thought the same thing before I studied managerial statistics. In my secondary school I was a science student but I only studied Biology, Chemistry and Physics, which only provide simple Mathematics knowledge. The fact is, there are different statistics and programming subjects in Business Analysis, but don’t worry! We don’t need to know every Mathematics procedure and proof. These subjects mainly focus on application and concepts, so if you try your best you can study and learn very well!

 

Venita Ho (Intern in Standard Chartered Bank and Hang Seng Bank)

Hello, I am Venita. In the past two years, I have completed two internships, at the Standard Chartered and Hang Seng Banks.

Intern in Standard Chartered Bank 

I made the decision to apply for an internship at the Standard Chartered Bank, and although at first I was only responsible for data input, I soon got the opportunity to do data analysis using Excel.

Intern in Hang Seng Bank 

I was offered an internship at Hang Seng Bank through our department in January this year. After learning SAS programming in the last semester, I wanted to gain more experience by working in banking companies. I have met new friends during my internship period, and it is interesting that most of them are also MST graduates. This proves that these banking companies are likely to offer jobs to students from our programme. I am certain that our courses provide us with practical skills that will help us in our future careers.

 

 


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

Applications will be considered on a case-by-case basis.

HKDSE students will apply for admission to first-year studies (JS1026) through JUPAS.


Professional Qualification

Students are able to obtain internationally recognised professional qualifications including:

  • SAS Base Programmer Certification
  • SAS Advanced Programmer Certification
  • SAS Predictive Modeler Certification
  • The Financial Risk Manager (FRM)

 


Co-curricular Activities and Learning Support

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.



Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

  • overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • internship placements in multinational companies to be arranged locally or overseas;
  • networking with top business students admitted locally and overseas;
  • professional mentorships provided by professors and professional practitioners; and
  • cultivation of social responsibility through community services and voluntary work.


Major Curriculum

Please visit the following website for the detailed curriculum:

(Note: The catalogue for the 2019 cohort is for reference only. The 2020 catalogue will be published around July 2020.)