BA Digital Television and Broadcasting

文學士(數碼電視與廣播)


Year of Entry 2020
Mode of Funding Government funded
Admission Code 1356A
Mode of Study Full time
Minimum No. of Credits Required 90 (for Advanced Standing I); 66 (for Advanced Standing II)
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Tuition Fee Click here for more information
Direct/Non-JUPAS Application Deadline
2 Jan 2020 (Local & Non-local)



Video


Our Target

The major aims to train students to be professionals in the digital new media industry. It puts students on the forefront of new media technology and enables them to learn a broad range of digital media skills, concepts, content, forms, trends and terminologies. It develops and extends students' creative potential and nurtures their entrepreneurial expertise in such a way that encourages them to explore, discover and present unique peculiarities of social realities. It prepares graduates to take up the creative media, innovative, technological and management role in the ever changing media sector such as television and broadcasting carried through various channels, such as terrestrial airwaves, satellite, cable, CCTV, the Internet, and mobile platforms.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

HKDSE students will apply through JUPAS. They may select this major after one year of study at the Department of Media and Communication (JS1106).


What You Will Be Studying

1. Core Courses (39 credit units)

  • COM2116 Audience Analytics and Media Strategies
  • COM2303 Video Production and Editing
  • COM3115 Communication Law and Ethics
  • COM3119 International Communication
  • COM3508 Emerging Technologies in Multimodal Communication
  • COM4305 Current Affairs Documentary Production
  • COM4307 Video News Production and Anchoring
  • COM4308 Convergent Newsroom Practicum


2. Core Elective (3 credit units)

    Choose one of the following courses

 

3. Electives (12 credit units)

  • COM2201 News Writing and Reporting
  • COM2401 Fundamentals of Advertising
  • COM2402 Principles of Public Relations
  • COM2407 Integrated Marketing Communication Principles and Practices
  • COM2509 Interactive Digital Communication
  • COM3406 Strategic Media Planning
  • COM3408 Integrated Strategic Communication
  • COM3412 Advertising Production Design
  • COM3413 Writing for Public Relations
  • COM3507 Digital Art and Communication
  • COM4403 Communication Management
  • COM4603 Professional Communication Internship
  • MGT2324 Introduction to Entrepreneurship
  • SM4125 Computer Animation for Interactive Content

Curriculum

For details about the curriculum structure of the programme, please visit the 'Undergraduate Catalogue' (Note: The catalogue for the 2019 cohort is for reference only. The 2020 catalogue will be published around July 2020.)


Start Your Career Here

This major trains students to be internationally oriented professionals with the knowledge and integrated skills to succeed in the media and communication sectors, particularly the rapidly expanding digital television and broadcasting industry, the advertising and marketing industry, the telecommunications industry and the content and creative sector of the IT industry. Graduates are well positioned to entering a wide range of careers in these industries.