|Academic Year of Entry||2022/23|
|Mode of Funding||Government funded|
|Mode of Study||Full time|
|Minimum No. of Credits Required||93 (for Advanced Standing I); 69 (for Advanced Standing II)|
|Normal Duration of Programme||3 years (for Advanced Standing I); 2 years (for Advanced Standing II)|
|Programme Website||Click here to open|
|Tuition Fee||Click here for more information|
Dr Max HATTLER
BA (Goldsmiths, Univ of London), MA (Royal College of Art), ProfDoc (Univ of East London)
+852 3442 8049
This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art etc. The curriculum places strong focuses on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice. This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21st century.
To be considered for admission, you must satisfy the General Entrance Requirements.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.
Applicants may be invited to attend an interview and/or other assessment processes so that SCM can gauge their creative potential. All direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to the School of Creative Media. Please refer to the School’s portfolio web page for the most up-to-date submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.
Consideration may be given to employment records, travel and other examples of life experience.
For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’ (Note: The catalogue for the 2021 cohort is for reference only. The 2022 catalogue will be published around July 2022.)
Graduates are qualified for a broad range of positions in the media, art, design, and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.
Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BACM#section--student-work.
Our “Alumni Spotlight”:
Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.
Semester-long exchange study opportunities are offered worldwide with over 160 partner institutions. European venues include UK, Ireland, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency.
The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.
The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:
Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following: