BAS New Media

文理學士(新媒體)


Academic Year of Entry 2023/24
Mode of Funding Government funded
Admission Code 1471A
Mode of Study Full time
Indicative Intake Target
Local Places : click here (for JUPAS and non-JUPAS)

Non-local Places : click here
Minimum No. of Credits Required 93 (for Advanced Standing I); 69 (for Advanced Standing II)
Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II)
Programme Website Click here to open
Tuition Fee Click here for more information
Major Leader
Dr Miu Ling LAM
PhD (The Chinese University of Hong Kong)
General Enquiries
+852 3442 8049



Programme Video


Our Target

Media creators are increasingly using scientific concepts in their work. Games, for instance, use ideas from physics, biology and mathematics. Multimedia artists are also learning to collaborate with scientists when producing their work. This ground-breaking major is a response to this cutting-edge trend in the creative world.

This major emphasises lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Graduates receive professional training in state-of-the-art facilities to prepare them for future careers in the use of art, science and technology in the creative industries, innovative education and cultural management.

This major is especially designed for students who are not afraid to break down the barriers between the arts and the sciences.


Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes so that SCM can gauge their creative potential. All direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to the School of Creative Media. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.


Curriculum Structure

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue(Note: The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)


What You Will Be Studying

After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation.

Students also take Art and Science Studio courses of their own choice. This set of courses is especially designed to help creative professionals to incorporate scientific concepts and methods in art making with an emphasis on scientific research/visualisation methods and the integration of art, science and culture.

Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media.

All students complete a Graduation Thesis/Project, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.


Start Your Career Here

Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.


Student/Alumni Sharing

Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BAS#section--student-work.

Our “Alumni Spotlight”:

Some works by SCM graduates can be found at CityU’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.


Student Exchange/Internship

Semester-long exchange study opportunities are offered worldwide. European venues include UK, Finland, Hungary, Norway, Czech Republic and Switzerland. Asian venues include Mainland China, Japan, South Korea and Taiwan. Students are also encouraged to join month-long overseas summer study programmes of various themes, such as animation, creative computing and enhancement on English proficiency.

The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.  

 


Did You Know?

The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions and made outstanding achievements such as the following:

  • Gold Award (2018, 2022) and Silver Award (2015, 2019, 2022) in the Media Art Category, Best Local Work (2017), and Emerging Talent Award (2016), the Hong Kong Independent Short Film and Video Awards (ifva)
  • ABC TV Award, The 17th Osaka Asian Film Festival 2022
  • Artist of the Year (Media Arts) (2021), Award for Young Artist (Media Arts) (2012-14, 2018-20), Award for Young Artist (Film) (2012), Award for Young Artist (Visual Arts) (2017), and Artist of the Year (Film) (2017), the Hong Kong Arts Development Awards
  • Best New Director, the Hong Kong Film Directors' Guild 2021 Awards
  • The Audience Choice Award, The Hong Kong Asian Film Festival 2021
  • Best Abstract Film Award, The London International Animation Festival 2021
  • Best Art Direction, the 39th Hong Kong Film Awards, 2020
  • Grand Prize and Regional Gold Award (2020) and Asia Grand Prize (2019), DigiCon6 Asia
  • The Golden Nica in Digital Communities Category, Prix Ars Electronica 2020
  • Giga-Hertz Production Prize, Giga-Hertz Award 2020
  • Gold Award (2011-2013, 2015-2017, 2020) and Silver Award (2012-2013) in the Open Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • Gold Award (2014, 2020), Silver Award (2014, 2016, 2018) and Excellence Award (2018) in the Animation Category, the Hong Kong Independent Short Film and Video Awards (ifva)
  • WMA Masters Award 2013, 2016 and 2020, WMA Commission Recipient 2018
  • Gold Award, Tier 1 - Animation Start-ups, The 7th Animation Support Program, 2020
  • Gold Award, Tier 3 - Small Animation Enterprises with Training in Advance Productions, The 6th Animation Support Program, 2019
  • Winners of the 1st, 2nd, 4th and 5th First Feature Film Initiative (Higher Education Institutions Group), 2015, 2016, 2018 and 2019
  •  ‘New Wave: Creatives’ - The Fashion Awards, 2019
  • Top Talent 2019, Adobe Design Achievement Awards
  • Hong Kong Publishing Biennial Awards in Children and Teenage Category, 2019
  • Silver Award in the Student Innovation (Post-secondary and Undergraduate) Category, Hong Kong ICT Awards, 2019
  • Best Animated Feature, the Oscars, 2018
  • Best Art Direction and Best Visual Effects, the 37th Hong Kong Film Awards, 2018
  • One of the Ten Outstanding Young Persons in Hong Kong, 2018
  • Winner of the Hong Kong Human Rights Arts Prize, 2018
  • Excellent Works/Winning Works in Division II: “CG Animation Theatre”, ASIAGRAPH, 2011, 2013- 2015, 2018
  • Best New Director, the 36th Hong Kong Film Awards, 2017
  • Grand Prix, the 12th Osaka Asian Film Festival, 2017
  • Best Makeup and Costume Design, the 54th Golden Horse Awards, Taiwan, 2017
  • Cyberport Judge’s Pick Award (2013), Mobile Match Award (2014), The Audience Award and The Most Kawaii Game (2016), The Best Boardgame Award (2017), Global Game Jam Hong Kong
  • Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016
  • Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016
  • Best New Director, the 53rd Golden Horse Awards, Taiwan, 2016
  • Bronze Award in the Best Student Invention (Tertiary or above) Category, Hong Kong ICT Awards, 2016   
  • Champion (2016) and First Runner-Up (2012-13), Disney ImagiNations Hong Kong Design Competition
  • Principal Prize, the 61st International Short Film Festival Oberhausen, 2015
  • Young ICT Achiever, Hong Kong Computer Society (HKCS) Outstanding ICT Achiever Awards, 2015
  • Asian Cultural Council Grants, 2014
  • Silver Award (2010, 2011 and 2013) in the Interactive Media Category,  Hong Kong Independent Short Film and Video Awards (ifva)
  • New Face Award, the Art Division of the 17th Japan Media Arts Festival, 2013
  • Special Prize, the 37th Hong Kong International Film Festival (HKIFF), 2013

 

Many of our graduates have gone abroad to study for their master's degrees in various fields of specialisation in prestigious schools and universities such as the following:

  • Carnegie Mellon University, USA (media art)
  • City University London, UK (cultural policy and management)
  • Concordia University, Canada (media art and sculpture)
  • Duke University, USA (experimental and documentary media)
  • Georgia Institute of Technology, USA (human-computer interaction)
  • Goldsmiths, University of London, UK (urban photography, visual anthropology)
  • Graduate School of Media Design, Keio University, Japan (media design)
  • Institut d’Etudes Superieures des Arts, France (art management/art business)
  • King’s College London, UK (critical theory)
  • Maryland Institute College of Art, USA (sculpture)
  • Massachusetts Institute of Technology, USA (media design; art, culture and technology)
  • National Film and Television School, UK (animation)
  • Pratt Institute, USA (animation and motion arts)
  • Slade School of Fine Art, University College London, UK (sculpture)
  • The University of Art and Design Helsinki, Finland (media art)
  • The Royal College of Art, UK (visual communication design)
  • University of the Arts London, UK (fine arts, fashion photography)
  • University at Buffalo, The State University of New York, USA (architecture)
  • University of California, Los Angeles, USA (media design)
  • The University of Nottingham, UK (film studies)
  • University of Oslo, Norway (media studies)
  • University of Southern California, USA (digital media)
  • University of Washington, USA (digital media art)