BBA Marketing


Academic Year of Entry 2023/24
Mode of Funding Government funded
Admission Code JS1007
BBA Marketing
Mode of Study Full time
Indicative Intake Target
Local Places : click here (for JUPAS and non-JUPAS)

Normal Duration of Programme 4 years
Programme Website Click here to open
Tuition Fee Click here for more information
Programme Leader
Dr Vincent FOK
DBA (University of South Australia)
+852 3442 7973 (Phone)
+852 3442 0346 (Fax)
General Enquiries
Admissions Tutor
Mr Alex THAM
MBA (University of Exeter)
+852 3442 7851 (Phone)
+852 3442 0346 (Fax)

Programme Video

Programme Brochure

Why BBA Marketing

CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:

i-Marketing +

Our programme is practical and digital marketing-oriented. With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.

Analytics & Design Thinking

Marketing Analytics are powerful tools to maximize the effectiveness of marketing efforts and optimize their returns. With analytics, resources are used more efficiently, and wastage is minimized. This new curriculum equips our students to comprehend the output of various analytics tools, and then to use the insights generated from these tools in formulating the best marketing strategies.

Design Thinking involves creative strategies to resolve issues. This is a powerful process for developing innovative solutions to problems. Our pioneering curriculum is the first in Hong Kong to integrate knowledge of marketing with design thinking, and to prepare our graduates for leading the teams that design or re-design brands, or that reinvent the offline/online user experience for customers.

Joint Degree Programmes with ESSEC Business School (ESSEC) and National Taiwan University (NTU)

The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.

  • ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of the few Business Schools well-recognised by all EQUIS, AMBA and AACSB. It was ranked top for Bachelor Degrees in France by the French magazine "Le Point: in 2022. ESSEC provides internationalised education: one-third of its students are from 98 countries and it receives over 500 inbound exchange students from around the globe every year.
  • National University of Taiwan (NTU) is the top university in Taiwan and ranked 68th on the QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.

市場營銷學系提出嶄新的「i-Marketing + Analytics & Design Thinking」培訓概念,致力於培育營銷專才及商業領袖:

i-Marketing +

  • 現今市場營銷早已走進互聯網時代。課程涵蓋如何應用各種互聯網工具,了解及抓住最合適的顧客群,達致營銷最高的效益。
  • 課程設計以實戰為本,課題活潑生動,強調學生、商界和導師三方交流;
  • 透過每年舉辦的「傑出學生巿場顧問計劃」,讓學生掌握更多實戰經驗;
  • 學系特別鼓勵學生多參加交換生計劃及海外實習,擴闊國際視野。

Analytics & Design Thinking



學系特別鼓勵學生擴闊國際視野,多參加交換生計劃及海外實習,學系更分別與頂尖的法國高等經濟商業學院(ESSEC)和國立台灣大學 (NTU)合辦雙學位課程,讓優秀的學生在四年內獲取兩個國際性的學位,培養多元文化觸覺,打造全方位的職場競爭力,開拓自己的事業版圖

  • 法國高等經濟商業學院(ESSEC) 是歐洲最頂尖的商學院之一,被稱為「巴黎三大高商」,是少數獲得「商學院三重認證」的院校,更是法國雜誌 ‘Le Point’ 的 Bachelor Degree in France 2022 Ranking獲得第一名。ESSEC非常國際化,有1/3學生為來自98個國家的國際學生,每年有逾500位國際交流生。
  • 國立台灣大學 (NTU)是台灣排名第一的大學,於2022年QS世界大學排名是68,是全台灣唯一入選QS 排名前100名的大學,不少台灣名人都於台大出身,亦是台灣諾貝爾獎得主所在的學府。

Why BBA Marketing at CityU College of Business?

  1. The CityU BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. CityU BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.

  2. The College of Business is among the top three business schools in Asia (

  3. Entrance scholarships of up to HK$265,000 are available for elite students (

  4. Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (

  5. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Career Prospects

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

Business Career Services

The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing

• Personalised service
• Up-to-date information
• Sustainable networks
• Coordinated advisors

Entrance Requirements for JUPAS Applicants

JUPAS Catalogue No. and Title
Minimum Level Required
Eng. Lang. Chi. Lang. Mathematics Liberal Studies
Elective SubjectsNotes
Elective 1
Elective 2
BBA Marketing
Level 3 Level 3 Level 3 Level 2 Level 3 Level 3

- Unspecified electives my include Category A elective subjects, Mathematics extended modules (M1/M2) and Category C other language subjects (at grade E or above). If students take both M1 and M2, they are counted as one subject only.
- Applied Learning (ApL) subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please visit

For details, please visit:

Curriculum Structure

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'

(Note: The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)

A Different Learning Experience

Company Consultancy Project

We emphasise current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants and their tasks involve understanding consumer buying behaviour, analysing key competitors and formulating creative and cost-effective marketing strategies, to explore new business opportunities.

Our Company Partners


Sem A, 2021-2022 Sem B, 2021-2022
  Bank of Communications Trustee Ltd. Bank of Communications Trustee Ltd.
  BOC LIFE Capture HK
  CooperVision Hong Kong Limited Moment Health
  Kabushikigaisha Limited QP Group
  Whealthfields (Hong Kong) Limited Shanghai Pudong Development Bank Co., Ltd.
2020-2021 Sema A, 2020-2021 Sema B, 2020-2021
  BOC Group Life Assurance Company Limited Chiron Healthcare Group Limited
  Futu Securities International (Hong Kong) Limited Limited
  CooperVision Hong Kong Livi Bank Limited
  Zkin Advanced Beauty CLUB by HKT
  Kabushikigaisha Ltd. Otsuka Pharmaceutical (H.K.) Limited
  Shanghi Pudong Development Bank Co., Ltd.  

The Company Consultancy Projects are well recognised in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.

Internship Programme
Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.

Business Leader Forum
To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).

Alumni Sharing

Mr Kunal Parwani

Head, Business Risk & Capital Management, Commercial Banking, HSBC Singapore
“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.

Mr Vincent Ha
Nimbus Insight Limited

“I really enjoyed the courses in CityU Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityU Marketing”.

Ms Sherry Cheung
Managing Director
Ad Hoc Marketing Communication Limited

“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.

Co-curricular Activities and Learning Support

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

  • overseas exposure during semester breaks, including study trips to renowned companies and universities;

  • internship placements in multinational companies to be arranged locally or overseas;

  • networking with top business students admitted locally and overseas;

  • professional mentorships provided by academics and practitioners; and

  • the development of social responsibility through community services and voluntary work.