Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication)

媒體與傳播系 [選項: 文學士(數碼電視與廣播)、文學士(媒體與傳播)]


Academic Year of Entry 2022/23
Mode of Funding Government funded
Admission Code JS1106
Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication)
Mode of Study Full time
Minimum No. of Credits Required 120
Normal Duration of Programme 4 years
Tuition Fee Click here for more information



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Programme Brochure


Department of Media and Communication

Housed in the landmark Run Run Shaw Creative Media Centre, the Department of Media and Communication offers innovative academic programmes that focus on media convergence. Unlike traditional curricula that segregate different modes of mass communication, we aim to train professional communicators capable of working in an environment of media convergence and information integration – an environment that spans journalism, broadcasting and TV, advertising, public relations and new media. To that end, we integrate new technologies, media skills, communication theories and creativity in our education.

The Department’s teaching and research activities are supported by a state-of-the-art integrated and inter-compatible digital multimedia platform. Our facilities include digital TV shooting/editing studios, 3D virtual TV/audio recording studios, advertising shooting/design studios, and new media and eye-tracking laboratories. 

During their undergraduate studies, our students have many opportunities to travel abroad on study trips, participate in student exchanges and engage in overseas internships. Our graduates are rapidly employed after graduation and enter a wide range of professions and careers, such as media industries, telecommunications, advertising/public relations, and business and education.


The Department currently offers the following two majors:

  • BA Digital Television and Broadcasting
  • BA Media and Communication

Admission Arrangements for JUPAS Applicants

JUPAS applicants will be considered for admission to first-year studies at the Department of Media and Communication. Students will enter a major (current major options: Digital Television and Broadcasting; Media and Communication) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.

 

# based on CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses


Entrance Requirements for JUPAS Applicants

To be considered for admission, you must satisfy the minimum entrance requirements


Curriculum Structure

Semester A (Total number of credit units: 15)

Course Code and Title

Credit Units

University requirement (6 credits)

 

GE1401  University English 1

3

GE1501  Chinese Civilisation - History and Philosophy

3

College requirement (3 credits)

 

One College Foundation course 2

3

Gateway Education (6 credits)

 

One GE course

3

One College-specified course 3

3

Semester B (Total number of credit units: 15)

Course Code and Title

Credit Units

University requirement (3 credits)

 

GE2412  English for the Humanities and Social Sciences 

3

College requirement (3 credits)

 

One College Foundation course 2

3

Gateway Education (9 credits)

 

Two GE courses

6

One College-specified course 3

3

 

Note 1 Students whose entry qualification in English falls below Level 4 in HKDSE English Language OR Grade D in HKALE AS-level Use of English are required to complete the 6-credit EL0200 English for Academic Purposes course prior to taking the above GE English courses.
Note 2 Student should complete both of the two College foundation courses each from the liberal arts group and the social science group in their first -year of study as indicated in the above study plan. Students should not take the foundation course ofby their home department for fulfillment of the College Requirement.
Note  Students are strongly advised to take two College-specified courses as indicated in the above study plan. 

Bachelor’s and Master’s Degrees

Undergraduate plus CityU Taught Postgraduate Degree Programmes BA Media and Communication and MA Communication and New Media
文學士(媒體與傳播) 及 文學碩士(傳播與新媒體)

BA Media and Communication and MA Integrated Marketing Communication
文學士(媒體與傳播) 及 文學碩士(整合營銷傳播)

BA Media and Communication and MA Language Studies*
文學士(媒體與傳播) 及文學碩士(語言研究)

BA Media and Communication and MA Creative Media
(offered by School of Creative Media)
文學士(媒體與傳播) 及 文學碩士(創意媒體)

BA Media and Communication and MSc Marketing
(offered by Department of Marketing in the College of Business)
文學士(媒體與傳播) 及 理學碩士(市場營銷學)

BA Digital Television and Broadcasting and MA Communication and New Media
文學士(數碼電視與廣播) 及 文學碩士(傳播與新媒體)

BA Digital Television and Broadcasting and MA Integrated Marketing Communication
文學士(數碼電視與廣播) 及文學碩士(整合營銷傳播)

BA in Digital Television and Broadcasting and MA in Language Studies*
文學士(數碼電視與廣播) 及文學碩士(語言研究)

BA Digital Television and Broadcasting and MA Creative Media
(offered by School of Creative Media)
文學士(數碼電視與廣播) 及 文學碩士(創意媒體)

BA Digital Television and Broadcasting and MSc Marketing
(offered by Department of Marketing in the College of Business)
文學士(數碼電視與廣播) 及 理學碩士(市場營銷學)
Undergraduate plus Overseas Taught Postgraduate Degree Programmes

BA Media and Communication and Master of Sciences in Advertising
(offered by University of Illinois at Urbana-Champaign)

BA Digital Television and Broadcasting and Master of Sciences in Advertising
(offered by University of Illinois at Urbana-Champaign)

For details, please refer to https://www.cityu.edu.hk/class/ug/bachelor_degree_prog.aspx



Major Option(s) Currently Available (The University reserves the right to make changes to the major offerings.)